A Concept Of The Long Tail Strategy

With the growth in reach for audiences, a lot of companies or service providers have gone Mainstream. Mainstream or what is trendy no doubt sells and is very common today. There is a rush to buy what is ‘hot’ and that does not necessarily mean that, that is what is great. What happens when the trend passes?

This is where the long tail strategy comes in. This strategy supports that there is need for mainstream products and services, but there is also need for quality niche services and products. As a result, companies now must target both the mainstream and the other niche in order to ensure they maximize their audience. The long tail strategy ensures that all audiences are catered to and business is good for the providers.

One of the ways to maximize the long tail model is to ensure all products and services are available. This means that the now and later audiences are all take into consideration. On Twitter, people can delete or keep their posts after they have achieved their purpose. In addition, there is the option of pinning a tweet to allow easy access to the audience. As a result, Micro celebrities, create a thread on the pinned tweet. The thread allows all products and services – old and new to be listed on there. So, if an audience wants to access something (a tweet) from years ago or last week, they can find it on the thread. This ensures that the different audiences get what they want, and the providers also get what they what.

Another way to effectively maximize the long tail model is managing the cost of products and services. Everything is costly nowadays in search of more profit. Twitter is not limited to a certain geographical region, or a specific social class. It is then important to ensure that when one is promoting or selling their products or services, that they make it a universal price. In many instances, when the cost is affordable for all, most if not all audiences end up acquiring the service or product. By doing this, piracy is also minimized if not completely eradicated. Therefore, audiences are the whole point that media exists. Without consumers there would be no business. It is therefore very important for service providers to understand their audience to deliver quality services. Audiences are different and change over time, for this constant monitoring should be done.

In addition, social media outlets should be able to ensure that people get content they did not necessarily prefer but is necessary. What this means is, audience preference should be shaken because often, the thing they think will work isn’t what will work for them. Twitter has done a great job in doing this, in as much as they have personalized feeds; it is possible to get other content on their timelines.