Advantages And Disadvantages Of Setting Clear Objectives
Usually businesses set their objectives to go forwards and meet their aims, but there might be some disadvantages with setting objectives.
As one of disadvantages of setting objectives might be that business focuses to one specific objective and it might leave other important things neglected. I think it is important to focus to all spectrums of your business and non of spectrums should be left neglected. For example, business aim could be to increase sales and objective could be to advertise product more, and if a business focuses only to advertising, but doesn’t pay attention to producing a product, it might struggle later on, if advertising campaign would be success and business gets more potential customers, but it is not able to satisfy customers’ needs as it was focused only to advertising but neglected an actual product manufacturing. However it might be an advantage, if business focuses on specific target, as it might be faster achieved if the business put all of its resources on one specific thing, but it also has to pay attention to other things and it should not neglect anything important. Usually business, when it sets an objective, also sets a specific period of time in which it has to achieve it. Sometimes, if objective is too challenging, business could run out of the previous set time period, which can lead to not achieving an objective or achieving it later on than it was prognosed. That might vitiate business reputation, reduce employees trust and it might cause customer lose.
I think it is a disadvantage as it might affect business sales (decrease them) and damage business reputation. However, if the business achieves its objective on time, it will give a positive effect to it sales and public relations; also the business will focus more on achieving its target, if it has got limited time, which is an advantage. Some goals might put a big pressure on employees. Employees might feel pressure to meet objectives setted by their employers. And employees, because of the high level of pressure, might fail to achieve objectives, which is an disadvantage. Although, some pressure from employers might motivate their workers to work forward and to achieve setted objectives. I think that little bit of pressure is alright, as it might work as motivation, but too much of it is a disadvantage as it might cause a business not to achieve its objectives.
One more disadvantage of setting clear objectives, it that business might spend too much time on planning the objective. The planning part is important, but business has to actually work to achieve your objective, not just plan. By taking too long time to plan it company might lose some opportunities to work on achieving an objective. However it is important to neatly plan objectives to make them as clear as possible and to improve the time to achieve them.
