Analysis Of Intel Corporation In Terms Of Organizational Culture
Intel Corporation, founded in 1968, is the world's largest semiconductor chip maker, moreover they have a strong foothold in education, environmental sustainability, healthcare, and much more. The company is a good example in case of symbolic meanings, just take a look at their logo.
The “dropped-e” Intel logo was thrown away in favor of a “swoosh” around the company’s name with the new slogan “Leap Ahead”. This simple yet powerful message symbolizes the company’s objective to “drive the next leap ahead – in technology, education, social responsibility and manufacturing. The blue color in the Intel logo stands for approachability, excellence and grace of the corporation, whereas the white color represents its elegance, nobility and purity. In terms or organizational culture Intel is also a great example.
In the article published by Mark Chatham, who worked in Intel for more than 20 years as a BIOS engineer he described Intel’s organizational culture and compared it other companies. One of the key policies is the “Open Door Policy” which gives the right of every employee to ask questions of any other employee, which can be very egalitarian. Part of this is regular meetings with your boss and less frequently with your bosses boss. You own these meetings so that you can determine how you can best work for the company. Those meetings stand for the feeling of being understood and as the company is very goal-orientated, employees can work their best, understating the result they are supposed to reach. I have spent a hot minute reading reviews and articles about insights of the company published by employees, and I can say that it is really a dream-company to work.
Next example is a ritual for new Intel employees, they should take a communication training. A case study in that training was a manager needed to tell his employee that her body odor was impacting her performance. And they are practicing how to deliver it. It refers again to the company’s values and the «Open Door Policy» they are trying to reach not only between the company and the customer but between their employees as well. So people are more open and direct to each other. Sometimes thought it is a bit harsh, employee explains.
Another interesting thing to look at is their recruitments strategy, on their website page called «Life at Intel». They have a very good, in my opinion, strategy of communication with Intel’s future employees, showing their values and the benefits of working with them. They even have 5 short video clips which shows you the insights and delivers ideas and advantages for people to join them. And comparing the real reviews and what company is delivering in their recruitment advertisements you can understand that all of those values and promises like (fitness and vitality programs, flights to other campuses with Intel’s shuttle, education programs etc. ) are true. It all together stands for the feeling of being a part of a big family, that cares not only about your work but about you as well, your health, your emotions and provides you possibilities like non-stop learning and so on.
Future employee gets the feeling that he is committed to create a better future through innovation. You get the feeling of making impossible possible by empowering new realities with Intel. It is a big place and easy to get lost in it… But through its culture all find a way to work as a single company. Learning and applying the culture is critical to an employee’s success at Intel. However it is not only working in order to attract professionals but also it affects how company is perceived by customers and the world at all. For sure it’s organizational culture and rituals create a great image of the company and works directly in the way Intels expects it to work.
