Analysis Of The Speech That Was Given On May 5Th Of 2012 By Barak Obama

President Barak Obama’s full campaign kickoff speech which was presented on the 5th of May 2012, which was an important part of his campaign and presidency as this speech is what started it all off. The speech was said on May 5th, 2012 in Ohio, it started off by thanking the Neighbourhood Team Leaders and giving them credit for how they helped and will help him in his campaign. In this speech, President Obama directed his words to the Americans who the fate of his presidency lied between the palms of their hands, however mostly the people of Ohio. The speech was presented with persuasive language and tones in order to get enough votes from the citizens of the United States in order for his presidency to continue, as well as to convince them that he is the right man for this job and for them to believe in him and the change he wants to bring to their country, as he did once before.

President Barak Obama was targeting the people of the US and trying to convince them to vote for them by using stylistic tools (such as persuasion) by mentioning situations which are some of the ones they can relate to and the things that they need to have a better quality of life. For example: “I’m running to make sure that by the end of the decade, more of our citizens hold a college degree than any other nation on Earth. I want to help our schools hire and reward the best teachers”-(Obama, 2012) and “I want to stop rewarding businesses that ship jobs and profits overseas, and start rewarding companies that create jobs right here in the United States of America. That’s the choice in this election.”-(Obama, 2012), also by mentioning that “After a decade of war that’s cost us thousands of lives and over a trillion dollars, the nation we need to build is our own.”-(Obama, 2012). This first piece of evidence shown is to make the people who struggle to pay for their education and people who value their education more lenient and wanting the life that Obama says he would give them, as it makes them feel bad for others and/or themselves as people who cannot afford their education.

The second quote used in this paragraph is used to serve the purpose of convincing people who do not have jobs or know people who struggle a lot financially and with their jobs and for to do what is for free which will help those in need of well-paid jobs; and to convince to vote for Obama. The third piece of evidence is to convince those who have experienced from the many losses of war through deaths of loved ones or financial crisis to vote for Obama as he promises to end it and rebuild the lost. The tone in the speech that was given was aimed to provide a sense of inclusion providing a sense of excitement. He finds ways to make the people more excited by replacing words such as “I”, “me” and “mine” by words such as “we”, “us”, “ours” therefore changing the tone of the speech. As proved in the sentence “I’m running to pay down our debt in a way that’s balanced and responsible.”-(Obama, 2012), also shown in the quote”We will not go back to the days when our citizens spent their golden years at the mercy of private insurance companies.”-(Obama,2012) and “We don’t need another political fight about ending a woman’s right to choose or getting rid of Planned Parenthood”-(Obama, 2012). The use of these words gives a sense of togetherness, which excites the people as shown in their reactions, making them feel more motivated and powerful as one whole together instead as separately.

The speech was used to send a message to the people of Ohio, that the country would be safe in Obama’s hands and that he would make it better for them than it would be with anyone else as president. This is shown by his use of words in this quote from the speech “But to borrow a line from my friend Bill Clinton … they want even deeper cuts to things like education and Medicare, and research and technology.” -(Obama, 2012), also in “Ohio, I tell you what: We cannot give him that chance. Not now. Not with so much at stake.”-(Obama, 2012), and in “We have come too far to abandon the change we fought for these past few years….and that’s why I’m running for a second term as President of the United States.”-(Obama, 2012). The evidence stated above shows how other presidents would not help their situation, however, ruin what Obama built up for their nation and helped the people with. This evidence also proves how he made their nation better and how he wants to maintain and add to the greatness of their nation.

In conclusion, this speech that was given on May 5th of 2012 helped re-elect President Barak Obama as president for his second term, as it helped prove the help he provided for his country is irreplaceable and how he will continue to help, unlike other candidates who would not and probably remove the help he placed. As he started his speech by thanking the Neighbourhood Team Leaders, he ends his speech by making a promise; a promise of honesty and integrity to them, to fight as hard as he can for them every single day and help their country move forward. His speech helps a lot in his re-election as he used tools such as persuasion and motivation to help the people come as one and see from his eyes to help their nation.

03 December 2019
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