APP Store And Marketing For An Application

The mobile app ecology has seen explosive growth as patrons flock to app stores linked to their mobile platforms and devices. There's plenty of money in the app economy: ABI Research predicts that mobile app revenue will reach $46 billion by 2016, up from about $8. 5 billion in 2011.

But app markets are also becoming incredibly competitive. That means many companies and app developers invest in apps only to see them lost in the "swamp" — the murky, messy, and cluttered app markets. From a consumer perspective, app markets are difficult to navigate. App search is still primitive. App stores are still grasping for technologies that will put the most relevant apps within easy reach.

Icons and Splash screens

Generally, graphics files can all be put in the Resources directory. However, if you want to provide different app icons for iOS and Android (both get called appicon. png), you could instead put them into the Resources/android and Resources/iPhone directories For Alloy, it is app/assets/iPhone and app/assets/android. If you're providing Android density-specific versions of splash screens (launch images), you'll need to put them within the correct folder within the Resources/android/images (or app/assets/android/images for Alloy) hierarchy as shown in the tables below. If you're providing density-specific app icons for Android, you'll need to follow the instructions below to create a folder hierarchy into which you'll place your icons. For Alloy, place your icons in app/assets or the related platform-specific sub-directory. It is recommended to use a centralized "DefaultIcon. png" icon with 1024 x 1024 pixels that will generate all app-icons automatically.

Google Play, App Store, or Microsoft Store graphics aren't bundled into your finished app, only within your project directory. Instead, you upload them to the respective app store control panels. As such, you can store those files anywhere and name them with any logical name. Icons are visually associated with your app and need to be well designed and aesthetically pleasing. They should be designed by a graphics designer and a number of different sized. You full app also requires a “splash” screen. Screenshots of the main screens of your app are required for submission to Apple’s App Store and the Android marketplace. On Android you can get a screenshot by holding the Back key and also holding the Home key down for a few seconds or by taking a screenshot from the emulator.

App Metadata

Metadata is an image metadata viewer for creative professionals on the go. Simply choose an image from your photo library and view the image metadata in a beautiful card-based layout. Whether you shoot on your phone, DSLR or create images in your favorite photo editing application, Metadata will show you your image measurements, DPI, file size, Location data and device information.

Metadata can display weather data about your photo including temperature, weather conditions, sunrise and sunset times, even if the camera doesn't record weather data. You can use Drag and Drop on your iPad to import images from the Photos App, Files, Safari or any other app that supports image drag and drop. Weather data is powered by the Dark Sky API and requires the image to have location data, time and date information and an internet connection.

Working with the App Store:

App must be submitted and accepted before they are available

• Apps need to be digitally signed
• The general business model is that the store receives 30% of either the sales price or the subscription fee, to be paid every 30 days
• In-app advertising revenue appears to be exempt from the terms
• You need to read the terms and conditions that apply to the use of both the Android Marketplace and Apple’s App Store.

Promoting Your Business

Subscription Based Services. Here the app is distributed for free but a monthly subscription is charged for services. The key is that the service must be of value to the customer or they will not pay.

Offering free versions of the app. These all limit the functionality of the app. The idea is the user can get a feel for the app. The fully featured app is then purchased. If your business already has a commercial presence then the app can be promoted through those channels.

Selling in-app Ads. If enough people use your app then selling advertising space in the app can be a useful revenue stream. Premium services can be offered at a higher rate. In-app purchases. In this model the app is free or almost so, revenue is gained by selling items, eg games offering magical items for real $’s.

Cross application apps are developed once but deployed across multiple devices thus increasing market base and potential revenue.