Case Study On The Warterton Performing Arts Festival’S Financial Loss
The Warterton Performing Arts Festival (WPAF) is a long and well-established charity which is in operation for over fifty years. Annually they perform series of stage-based performances like drama, singing, speech, and dancing. WPAF also offers group and individual opportunity to participate in a competition and are professionally assessed by world-class judges. The charity is one of the larger groups of such festivals based in the UK and Europe and struggling to keep away from debts. In the last seven years, the festival has faced many difficulties as there is a huge decline in financial resources. The chairman doesn’t have enough time to look after the charity and also he doesn’t know any skills to run an organization. One of the more enlightened officers, Lucy, has taken the decision to use the money from the donation fund so that festival can be put back on a better foothold. Key members of the organization are most of the senior citizens so they are not able to target the entire addresses.
Problems
WPAF is suffering a financial loss continuously. The organizational structure is not ideal.
WPAF chairman knows nothing about how to run an organization. The key people are quite old and cannot reflect the festival audiences. Financial resources are limited to those only who have emotional and historical attachments to WPAF. Discussions and decisions are taken unilaterally and these seem to be the main reason for the breakdown of charity. The workers do not agree with each other about many issues. As a result, conflicts arise among them.
Background
WPAF is well established and over 50 years old charity. It annually conducts stage performances such as drama, speech, singing, and dancing. Mainly, the festival is facing local and regional competition. There is a lack of creativity as most of the key members are old aged and no training sessions are there. WPAF is governed by UKIGF. It is putting a lot of demands on WPAF and it is obligatory to be a part of UKIGF to save itself in legal ways. Financial support is necessary in order to have a good organizational structure but WPAF is suffering from a financial loss. Chairman has no idea how to run an organization. Enlightened officer, Lucy, has decided to use the monies from donation in order to keep the festival on better footing. From the last seven years, it is continually running at a loss and is only able to continue with the financial support of few individuals who are having emotional and historical attachments to WPAF.
Current Process
Presently, the organization is not performing well at all. Replace the old aged employees with the younger ones. This will lead to an increase in the festival audience because a new generation has innovative ideas that will be definitely preferred by the viewers. Moreover, youth is energetic as compared to senior citizens. Training will also improve the condition of the organization. Through the guidance, workers will come to know about the IT system. Not only this, but they will also gain the capability to prevail over the local and regional competition. Meetings need to be held at particular time intervals so that members can get know to each other and their relationships will get improved.
Requirements
Proper scheduling should be done so that training and meeting can be done effectively as these are the two ways through which staff members and chairman can interact. Individuals should be made aware of the technology. A test should be conducted for the key members to check their efficiency because there are some individuals who can work efficiently regardless of their age. In this way, senior citizens and youth can work together, as a result of which knowledge and experiences will be shared and the younger’s will be able to gain more experience at an early age.
Action Plan
Short-term action plan Promotion of the festival should be done by vendors in a proper way such as by using social media. New recruitment should be done to increase the creativity and effectiveness of the festival. Moreover, it will surmount the dilemma of spectator’s target which festival faced in the earlier period. Employees should be given the roles according to their capability and it must be done under the supervision of the HR department. By doing so, the organizational structure can be enhanced.
Long-term action plan Healthy relationships can be maintained between volunteers. This can be done by arranging a variety of coordination meetings. Organizing meetings between members of different sections will resolve the conflicts. Increase turnover which is totally the outcome of the short-term action plan in which retailing as well the efficiency of the program enhances the profit so, it is included in the long-term plan, it also helps to get do away with a benefactor who imposes his idea on WPAF.
Executive Summary
WPAF is a well reputable and established over fifty years. It organizes stage performance annually. But from last seven years, it is suffering from various crisis such as financial resources, the old workforce. Additionally, it is facing local and regional competition. The decline in the sale has been noticed. Hence, there is an immense requirement of an elucidation to decipher this problem in a structured way. We have numerous objectives. For instance, new recruitment, enhance financial resources, the arrangement of meetings and training programs. Multifarious requirements are there to surmount these problems like time management, budget, financial and market expert, volunteers and trainers. Set up of the proper short term and long term action plan should be there. For short-term action plan, promotion of festival is to be done, enhance the organizational skills by reassigning the role and for a long-term action plan; we need to enhance the relationship among the volunteers and different staff members. There are some alternatives such as the hiring of new staff, train the old staff and so on.
