Comparative Analysis Of IKEA Painting Services And Other Local Painting Companies In Dubai

Abstract

From last 75 years IKEA have played a key role to make homes a better place to live with comfort, rest and all the joy of life. It was founded in Sweden in 1943 by then-17-year-old Ingvar Kamprad. One of the ten richest people in the world. The company is known for its modernist designs for various types of appliances and furniture. It is controlled by several foundations based in the Netherlands, and Liechtenstein. It has been the world's largest furniture retailer since at least 2008. Most of IKEA's stores and factories were previously owned by INGKA, a holding company controlled by the Stichting INGKA Foundation, one of the 40 wealthiest foundations in the world. IKEA has its wide range all over the world. IKEA Group had operations in 41 countries those 29 trading service offices in 25 countries and 27 distribution centers and 11 customer distribution centers in 16 countries all over Europe, Asia, Australia and North America.

IKEA has reached its level of success by lowering its prices. So the products of IKEA can be easily affordable to the customers. IKEA have been providing many services to its customers. IKEA is moving on with a vision to create life better. It has come up with many of creative ideas to create a friendly atmosphere for its customers. It is also made up restaurants and play areas at IKEA stores. So customers may feel comfortable. Homes can be boring to one, it is just because there is no comfort at home that one needs. With IKEA homes can be a place of rest and comfort. IKEA looks forward to a long term relation with the customers. It has come up with IKEA family. Which is a friendly relation of customers with IKEA. Many of the functions and programs are conducted with IKEA family. IKEA is also providing to its customers Painting service. This proposal is a comparative study. The purpose of this study is to compare IKEA Painting services with other painting companies.

Paint was introduced by Sherwin-Williams in 1866, United States. People are using paint in many different ways since last 2000 years. A good paint beautifies and adds character and personality to your home. But paint also serves as one of your home's primary lines of defense against weather, insects and other damage, so it's an important aspect of home maintenance to keep up on as well. IKEA cares not only for the households of its customers but also the paint of their houses. IKEA knows the importance of painting the walls and changing the paint of the house according to the season. Paint is used to protect all sorts of buildings and structures from the effects of water and sun. Wooden buildings such as houses are usually painted because a coat of paint prevents water seeping into the wood and making it rot. The paint also helps to prevent the wood from drying out in the hot sun. The paint of the walls effects a lot on person moods and his life style.

Painting the homes with IKEA is very beneficial. Research Objectives: IKEA is the one of the best retailers in the world. They have made their company a well know company by providing the best service to its customers. IKEA says home is the most important place in the world. Decorating and painting the walls and floors of the houses with different colors beautifies the interior of the houses. IKEA provides the best painting services to its customers. IKEA believes that, “Miracles can happen with paint. ” Houses can be made attractive by paint. IKEA is very much concerned about its customers. IKEA not only provides the best furniture to its customers. It also provides the best paint. IKEA customers feel the uniqueness over IKEA that cannot be compared to any other retailer. Customers are generally satisfied by their experience at IKEA. IKEA customers love to visit IKEA again. Most of the residents in Dubai, Sharjah, Abu Dhabi or any states of United Arab Emirates. Do not feel their homes as their own. Most avoid painting their walls because they know that the place isn’t theirs and they fear that the landlord won’t give back their deposit.

However, remember residents must keep in mind that they are the partial owner of that property for however long your rent is. Residents of UAE should not refrain from painting walls into different colors and sprucing up their home. This study wants to prove that IKEA provides the best painting service than others. Which can let the Dubai customers to make their homes as they want. The methods that IKEA use for its painting service will be discussed in it. Literature Review: Many of the customers experience proves that they are really happy with IKEA painting services. IKEA have got success by their mistakes. The company, which has 412 locations in more than 40 countries, has become an international empire. Furniture shopping was a laborious task that most of the people had to do because selecting a furniture is to select such household with which you will be living for many years. The retailer has also been successful retailer than any other. IKEA brings a unique product for its customers than other retailer. Customers prefer IKEA objects because IKEA products can be in the way what actually a customer wants. Choosing a color is a very important decision. Colors itself matters a lot. Your color selection revels your personality. The colors we surround ourselves with directly influence the way we feel and relax. IKEA goes through such techniques which are helpful for customers.

Colors are meaningful: Most of the companies in Dubai and Sharjah keep uneducated people as painters and workers. Well, all of the workers at IKEA are well educated. Because IKEA is well aware that colors has a meaning. Because some colors work together while others not. People react differently to different colors. Color can be used to evoke a certain mood or to create a message or sharp response in the viewer. Colors are also commonly described as warm or cold. Compared to other painting companies IKEA uses cool and warm colors. Because these colors have great influence on individual. Usually cool colors are blue, dark blue, green and dark green. Blue color is used a lot, because blue color brings a calming effect on mind. Blue color also lowers heart rate and lowers appetite. Blue and green color is mostly used in hospitals. Most of the equipment and walls of the hospital is painted blue or green. Most of the studies and offices are painted in dark green color. IKEA uses such colors in painting. Warm colors mostly includes Yellow, red and orange. Such colors trigger hunger. That’s the reason why restaurants, McDonalds, Wendy’s and Burger King are painted with such colors. Yellow color tends to convey emotions from happiness to violence. Red color is the most attractive color. It makes people excited. It also increases the Heart Beat. Red is the color of assertion, strength, romance, excitement, physical power, outgoing, ambitious and impulsive. It is the color that brings an excellent background. IKEA always keeps the cool and warm colors in mind before painting the interior of the customers. IKEA also advice its customers in choosing the paint color by telling them the importance and meaning of each color.

Painting IKEA Furniture

For IKEA changing the color of the walls according to your furniture is not much necessary. As it is necessary for other painting companies. IKEA provides with the furniture that can be painted itself. Well compared to other painting companies they mostly advise to change the color of the walls. IKEA plays a key role for customers to choose the color of paint according to their households. Color that’s been carefully chosen can create the feeling of extra space in a small apartment. It is not just about painting the walls. Painting the floor and ceilings with different shades can truly create the feeling of a room within a room. IKEA uses two complementary paint colors for the walls. IKEA believes that painting the houses with dark colors is not a bad choice. Dark colors are more attractive. Anything that is placed in front of the dark color looks good. IKEA guides its customers with steps to choose the best color for their walls. It advice its customers to choose a warm, cool and neutral color. IKEA provides the best color combination than other painting companies. IKEA use combination of two colors. A dusty blue and pink: Such a color makes everything attractive.

The sunlight coming from the window reflects on these painted walls of other shades. Anything placed in front of the dark color looks attractive. One of the experience of Geneviève Jorn the Interior Designer says that its Natural materials and colors come across warmer than ever. Artwork really pops when it’s displayed against a moody background. Blue is a cool color by nature, and it works pretty well with pink color. Using color combinations like these will give your room a sense of stability and calm. Blush pink may not be everyone's color but it works well with a lot really good to use dark colors for the rooms. “Don’t be afraid of painting your walls dark! I’ve found that adding textiles in similar tones really softens things up. ” Geneviève Jorn IKEA gives the opportunity to its customers to be creative with the products of IKEA. Home is the place to please yourself. IKEA also gives experience of one of the other customer Pati’s family. Pati’s family is the part of IKEA family and Pati decorates her house with black and gray color. A black and gray interior is a bold choice for Pati. Light and dark color. Mostly the painting companies paint your walls with only one color of paint that is either dark or light. IKEA works with dark and light colors. All of your walls don’t need to be painted dark. Geneviève’s bedroom has two dark and two light. And it’s no coincidence that she painted the windowed wall darker. Which helps in brightening her room. “When it comes to select the color of paint, Customers preferentially choose IKEA painting services as compared to other painting companies. ”Customers mostly prefer IKEA paint. Because IKEA provides the best painting service. IKEA website also guides the customer in selecting the best paint color for their houses.

The best thing for IKEA customers is that IKEA furniture can be painted. Mostly other companies offer paint which works for a limited time of years. IKEA paint has a good quality and it works for a long period of time. One color of paint also makes a person bore. With other companies customers have to change the whole paint of their house or to get another furniture according to the paint of their house. With IKEA customers don’t need to make such efforts. IKEA furniture is the one that be painted itself without changing the whole paint of your house or changing the whole furniture.

Methodology

IKEA makes its customers to feel their homes as a best place in the world. Lowering the prices: IKEA have got success by making their prices affordable.

Residents of UAE don’t want to spend their money on making up their houses and buying furniture and painting their houses with different colors. Because UAE is now an expensive country. Well IKEA have convinced such customers by lowering their prices which is affordable to them. And they don’t have to spend a lot of money on giving up the new look to their homes. That’s a reason why mostly Dubai customers prefer IKEA than other companies.

Providing painters: Time is money for everyone. IKEA cares for the time of its customers. IKEA provides painters as well for its customers. All of the employees are well educated. Painters are well aware with mixing up with colors. They advise the best to customers about the color which will be suitable to their households.