Content Management: Making Changes On A Website
Websites are one of the most effective ways to reach the targeted market. Among other functions, they are used to reach new customers, create brand awareness, and introduce a new product. A well-designed website should be easy and considerably fast to navigate.
Content management system is a software that facilitates the creation, modification and management of the digital contents in a website. CMS include Web-based Formatting, format management, history editing and version control, indexing, searching and retrieval. By their nature, content management systems support the separation of content and presentation. Dryden Regional Health Center (DRHC) is a hospital in Ontario, Canada that recognizes the essence of having a website. However, to ensure optimal benefits from the website they should make a few changes to it. The navigation bar is one area that needs change in DRHC’s website.
Albeit it has the fundamental requirements of a navigation bar, they should make it more interesting and beautiful. This, according to a survey, gets and holds the user’s attention making them want to browse every menu item in the navigation bar. By so doing, the users are able to get all the information the hospital intended to deliver from the different navigation tools available. They should also add an option for subscription of newsletters in the menu bar to allow their clients to access news updates about the hospital services. If in need, the clients can arrange on accessing the services or inform their needy friends and family about it. This will enable the hospital to reach a great audience without having to update their website every time they have a news update. The notifications in emails make them an easy way to inform the clients to check out the website’s updates or to access a new product saving the hospital on the cost of advertising.
The presently image occupies a large amount of space in DRHC’s website. It is hence necessary to reduce the pixels to create more space for other important information. The “welcome to the Dryden Regional Health Center” heading should be before the images since they are part of what the clients are welcomed to. Including an image on Blood Donation Initiative is also necessary as it reminds the audience on the essence of blood donation in saving lives. This saves the hospital time and money to seek blood donation from the community since people can volunteer to visit the hospital and donate blood on their leisure time. In the menu bar, there should also be an option for approaching blood donation volunteers and directing them on how to go about it. The content here should be simple and precise to avoid scaring away volunteers from participating in the activity.
Auto pop-ups for the latest news from the hospital are a useful component to be included in the website. They keep the clients informed even without necessarily including the “latest news” option in the navigation bar. The pop-ups are hard to ignore and the users often have no choice other than to view their content. However, albeit pop-ups are a very effective tool to coerce web visitors to access the message one wants them to, they can become an annoyance making them to never visit the site again if used wrongly. The web developer should hence be very careful on how the pop-ups are put. Too many pop-ups or little time within their interval is undoubtedly exasperating and can lead to loss of potential clients. A survey form is an important tool in obtaining important information that can help improve the hospital’s services to ensure optimal quality. Including a survey form in the website enables clients to review the hospital's services and suggest areas that need improvement, something they would not have been able to do when they were ill.
eedbacks are one of the most effective tools to obtain essential information that helps to deliver services according to the customers’ expectations so as to not only satisfy but delight them. The form should be simple and considerably short to invite the web users to fill it. Creating a separate box form for inquiry on all departments with relevant information about them is a change that needs to be made in DRHC’s website. This will make it easy for users to access information on the different departments they are seeking in relation to their health issues reducing the cost and time for customer cares whilst attracting more clients. The palliative care page should be made attractive with such items as relevant images that assure clients and their loved ones of quality care. A separate small box bearing the hospital’s palliative care videos and images can also be included.
The patients’ email page should also be neatly organized so as those visiting the page with an intention to send a message to their loved ones in the hospital can read and comprehend the terms and conditions of using the avenue. Differentiating the contact information in the patients’ relations page from the rest of the content is necessary since it will ensure the users find it easily.
