E-Commerce Use Of Agriculture For Creating A New Business Opportunity

Abstract

The purpose of writing this research is to find out whether e-commerce in product sales in agriculture can create new business opportunities. The method used in this study is a case study method because this method can be used against a single system whether it is a program, activity, event or group of individuals bound by place and time. The expected result of this research is to see how far the influence of e-commerce in improving the farmers economy and whether e-commerce can increase farmers income and reduce prices for consumers.

Of course there was an influence given by e-commerce to agriculture which can open new business opportunitiesIntroductionAccording to Xie and Lui, the E-commerce system is a system that is identical to the reputation system. The reputation system is a system that gives the seller a score of how many buyers give the seller confidence. According to Lu et, a recommendation system is useful for recommending products that have a good reputation for increasing online information and improving customer relationship management. cleme and other explained that people around the world which are using the Internet as a global communication medium, including shopping online is increasing. From the research conducted on the factors that influence the buying behavior of online consumers in China, there are seven factors, namely perceived risk, consumer resources, service quality, subjective norms, product variations, convenience, and website factors. Research on agriculture which has integrated information technologies already exists and agriculture is the most important sectors in indonesia. technological developments in agricultural sector is a government research focus that will be carried out during 2015-2045.

Information systems are a form of technology that can support food self-sufficiency through improving quality, quantity and supporting economic value-added for agricultural development. The use of the Information System has been implemented in Kenya. Farmers recognize the importance of information technology in agriculture, about 76. 81% of farmers agree that information technology must be optimized in the agricultural sector and they are ready to be trained in the use of ICT in the agricultural sector, this is a good motivation for implementing ICT in the agricultural sector is supported by a good networks like telephone, ISPs and wireless connections. Before discussing business, we must first know the understanding of entrepreneurs. According to Eddy Soeryanto Soegoto (2014: 26) entrepreneurs are people who can be categorized as entrepreneurs (modern economic theory). The complexity of developing a company's business processes for communication information networks increases with the type of equipment used and the number of users. Technology development is the main foundation in business. Henry's idea was a successful business model that created heuristic logic.

Method

This study uses a case study method to find out how influential e-commerce in agriculture and to see new business opportunities based on previous studies. I took a case study and completed an E-Farming journal: An E-Commerce Site for Agricultural Products by Alamin Mia and based on applications that have been used in Indonesia regarding agricultural e-commerce.

Results and Discussion

The following is an example of an online business that sells agricultural products. Here are some examples of agricultural products such as rice, onions and other agricultural products. The payment method used by offering direct and indirect transactions. Web sales of agricultural products online were the result of solving problems about how to encash agricultural products with a wider scope and facilitate consumers in ordering directly. This is the homepage for the farm assistant website sells agricultural produce and adds agricultural products. based on the menu above there is my account login, about us, shopping basket, compare and checkout in part and in the middle there is a superior product section.

Home page

This is the page about us for the Farming Assistant website. Here is explained about the services and objectives of Agricultural Assistants. Only a few agricultural assistants help to find out about farming system services. This is the wish list page for the Farming Assistant website. Here users can add products to the wish list and can also delete from the wish list. From the wish list, users can add products to the shopping cart(figure 3)[11]. [image: ] figure 3. Wish List page This is a shopping cart page for the Farming Assistant website. Here, users must register an account to access the shopping cart on the website. If the user adds a product to the shopping cart, the user tries to exit the product, at this time the user must register to complete shopping on this website. Users can update the quantity of the product and can remove the product from the shopping cart.

This is the payment info page for the Farming Assistant website. Here the user must register an account to access payment info on the website. If the user adds a product to the shopping cart, then the user tries to check the product and provide shipping information, at this time the user has to pay to complete shopping on this website. There are two types of payments such as cash and cards. Apart from the web display above there are several other applications made about e-commerce in the sale of agricultural products there are several examples of other sales programs as below: This application is made to make farmers easier to market their agricultural products and easier to reach consumers. This application is very profitable for farmers because it can presents 20% profit greater than selling it for the distributor or to the market. This application not only focuses on marketing agricultural products, but there are services such as information for farmers, solutions to agricultural problems, places to sell agricultural equipment, agricultural training information and online forms for fellow farmers in Indonesia, but this program still has features to market products agriculture. This application is useful for monitoring the price of food commodities in their surroundings and can also buy agricultural products with good quality and competitive prices.

In this application,the sellers are not only the farmers, but also fishermen or breeders can sell their products in this application, This application focuses more on product sales by product owners directly. This application is the same as the application described above, this application is present to provide solutions to overcome the stability of commodity prices in Indonesia. With this application is expected to cut the pattern of distribution of agricultural products so that farmers get more profits and the prices purchased by consumers decline.

Based on the above applications it turns out there are quite a number of online markets that become e-commerce development for the sale of agricultural products in Indonesia has been very much but human resources in agriculture cannot necessarily use technology. This is a new business opportunity which will be developed because maybe products agricultural are rather difficult send for with long delivery times, yonder will may be for developments of agricultural product for sale online which creates new business opportunities.

Acknowledgement

Thanks for the University Computer Indonesia, particularly to the Chancellor of the Indonesian Computer University and the teaching team of the Indonesian Computer University entrepreneurship courses which gave the opportunity to make this research report and guide in the making of this research.

Conclusion

Technological developments makes numerous new business opportunities and human resources more capable about technology. Although agriculture has existed for a long time but must keep up for the current development so as not to be left behind and have more business potentials. With e-commerce, it is easier for consumers to buy high-quality agricultural products and make payments easier.