How To Create A SMART Social Media Campaign For The Online Store

The aim of this essay is to discuss about how we can create a Specific, Measurable, Attainable, Relevant and Timely (SMART) social media campaign for an online store that deals solely on sports kits and equipment to help it attain its growth objective. The objective of this campaign is to create awareness to let other lovers of sports wears about how easy it is for them to connect to our platform and order whatever interests them. How to create a SMART social media campaign for the online store

Target audience

It imperative that the target audience is clearly defined from the beginning before the launch of the campaign because it helps narrow down our those that need the services we offer. In this case we must research on individuals that are sports fanatics and narrow down our advertising to locate them. By doing this, we not only save time and money for the company, but we also make our advertising to be more efficient.

Content

The message being sent to out to the audience should always reflect the aim of the campaign. Every post, picture, tweet, etc. must be purposeful and all be part of a master plan. In this case messages about new products, discounts, etc. can be sent to the targeted audience at intervals. This is also where branding comes into play. For us to stand out from our competitor, there must be a high level of professionalism when we send out messages to our audience. According to Martin (2017), “Your brand is a combination of tangible and intangible factors, all of which you can control to some degree (and some of which, admittedly, you can’t). Tangible branding includes your logo, tag line, product design, packaging, delivery method (in some cases), and pricing. Intangible branding includes the promise you implicitly make to your customers about the outcome your product will achieve for them, your reputation, customer satisfaction levels, market positioning, and what your brand represents in the world.”

Date and Time

The date and time of a campaign launch is as important very important because it allows us to know the key consumption period of our audience. For instance, we can start a campaign before the World Cup or at the start of a new sports season.

Platform

We would make use of the Facebook ads and Instagram promotional features to promote our products. These two platforms can easily be integrated with each other. A budget of about $200 per platform for any campaign season we want to execute. During this period, only the selected audience that have interests in our what we offer would be engaged. For financial reasons, we would stick to just Facebook and Instagram, as time goes on, we would expand to other platforms.

Social Media Audit

After we have successfully executed our SMART Social Media strategy campaign, we need to follow up to make sure that everything is working according to plan, thus, the need for a social media audit. This social media audit helps us to know what needs to be updated. It also helps us to keep a check on our page, content and competition performance as an organization.