How To Get Interest Of The People To The Text
There are different methods to get interest of the people: by breaking a pattern, telling a mystery, making questions. The story of a flight attendant named Karen Wood is proper for this principle. The flight attendant on a flight from Dallas to San Diego, had to do the usual safety announcement, but to get the attention of all the passengers was the most difficult job. She started explaining how to fasten the seat belt following by a joke and then she explained the ways how to leave the aircraft comparing it with ways how to leave the lovers. All the passengers started to follow her and to be part of her speech. She got the passengers attention.
Concrete: Real images, facts are easily memorable and make the connection of the audience with the idea. Asian students are known for their skills and high knowledge in math especially compared to American students. The difference starts in the way of explanation. Asian teachers explain abstract math with concrete and familiar examples. This form of explanation help students to understand and remember easily lessons. Also the story “The Truth about Movie Popcorn” is easily understandable because the author compares the amount of saturated fat found in a popcorn package with concrete types of food.
Credible: A credible idea make people believe. Testable credentials are the solution. We should make the audience believe in our ideas. There exist different philosophies as: “Try before you buy” or the one that has Ronald Reagan followed. By offering the clients to try the products before they buy, you help them test the products for themselves, assure about the quality and also make them believe in your product. In the sole U.S. presidential debate he made the audience to try themselves by a single question: "Before you vote, ask yourself if you are better off today than you were four years ago."
Emotional: Mother Teresa once said, "If I look at the mass, I will never act. If I look at the one, I will." To make the audience emotional we should make them care, because when people feel they start to act. Some researches of Carnegie Mellon University started a survey about the usage of various technology products where participants will be paid at the end of the survey. Participants except of the payment they also received a charity-request letter to donate money to Save the Children. There were two types of requested letters: one about the problems facing children in Africa, such as the following: Food shortages in Malawi are affecting more than 3 million children. In Zambia, severe rainfall deficits have resulted in a 42 percent drop in maize production from 2000. As a result, an estimated 3 million Zambians face hunger. Four million Angolans-one third of the population-have been forced to flee their homes. More than 11 million people in Ethiopia need immediate food assistance. The other request letter was about Rokia, a seven-year-old girl from Mali, Africa. Rokia was very poor and every support that she will get will help her and her family to get food, clothes, medical care and education. The researches were not focused in the survey results but in which of the requested letters the participants will donate. The results were clear, participants donated more for Rokia than for the other cases, so the expression of Mother Teresa indicates most of the population.