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Influence Of Information Technology Development On Companies

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Abstract

The purpose of this research is to identify the influence of the development of information technology that brings significant changes to the business world. The method used in this research is descriptive method, so that it can present a complete picture of the situation related systematically, factually and accurately about the facts related to the variables examined. The desired results from this study to see how the influence of information technology on company performance. This study discusses how much information technology benefits companies, such as being able to facilitate business activities and facilitate product marketers by utilizing information technology. Of course the development of information technology is very helpful in business activities.

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Introduction

With the development of information technology many companies use the internet as a means to promote company products. By following the development of information technology many companies decide to use the internet as a means of selling. The company utilizes the use of the Internet to improve efficiency, improve demand control, flexibility, responsiveness in meeting consumer needs and to overcome time and distance barriers in overcoming global markets.

Clemes explained that the increasing number of internet usage can make the internet become a global communication media. According to Ahmed with the existence of e-commerce can create convenience and innovation in human life. According to Liang Marketing is an organizational function for the process of creating, communicating, and providing value to customers and to regulate customer relationships in a way that benefits the organization and regulates its interests. According to Ahmed online business can easily establish cooperative relationships between business partners in procurement and distribution. This will reduce operating costs and increase business profits. According to De Vries illustrate that online media is the best tool to create a relationship with customers, by creating fans page of products that are on online social media sites. The smoothness and ease of conducting transactions in online business can provide opportunities to increase global market targets. Eddy Soeryanto Soegoto explained that the ability of an entrepreneur is a person who has the ability to be creative and innovative, able to create something new and different, able to start a business, able to make something new, able to look for opportunities, dare to risk. The purpose of this research is to identify the influence of the development of information technology that brings significant changes to the business world. The method used in this research is descriptive method so that it can present a complete picture of the situation related systematically, factually and accurately about the facts related to the variables analyzed.

Method

The method used in this study is a descriptive method so that it can present a complete picture of the situation related systematically, factually and accurately about the facts related to the variables examined. So that it can analyze how much information technology influences the company.

Results and Discussion

By utilizing the development of information technology, advertising products is much easier and more efficient than conventional advertising, because advertising through the internet is much easier than through other media such as magazines, posters, and so on. The company can also use e-commerce to sell products that are bought. By utilizing the internet to advertise and sell products in online media, of course, it will be more efficient. Compared to advertising through posters and magazines it is clearly far more efficient because it is easier to spread advertisements through online media.

Using a web site the company can sell and promote products that are owned. The company can offer a variety of the latest products and products that are popular in the community. With the existence of a web site, consumers can browse and read information about each product provided by the company.

With the many transactions carried out by the company, it needs a tool to record transaction data and make sales reports. Microsoft Office is a software that can be used to make it easier to record transaction data and sales reports. With Microsoft Office activities in the company will be more effective. To use Microsoft Office it requires a device that is a computer Product sales can also be through social media. Selling products through social media is not much different from using e-commerce. But what distinguishes it here is that social media uses a special account to promote its products. By selling products on social media consumers can interact with products that are in good demand so that the interest of buyers will be higher to buy the products offered.

ATM stands for Automated Teller Machine is an electronic device that can make transactions to retrieve and transfer funds without having to be served by someone. Every transaction made on the website of the consumer company will make payments to the company. To make payments consumers need to transfer money according to the transaction price that has been approved. With the existence of a consumer ATM, it is only necessary to transfer money to the company account number so that there is no need to come to the place where the company is established. With the ATM the company can do business with a wider range of customers.

Acknowledgment

I would like to thank the entrepreuneur lecturers team who have guided me in making this paper and also to friends who have also advised me on the other side who helped me.

Conclusion

The development of information technology provides convenience for companies, especially for business activities. Information technology such as the internet is very useful for companies because it can facilitate feelings to promote products that are owned. With the development of information technology is very helpful in business activities.

18 May 2020

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