Japanese Anime And Its Influence On The World
The rise of Japanese anime culture and its impact on social life are tremendous. Comics are based on people’s imagination, which does not cost any capital, does not produce waste, and is not affected by the environment. Moreover, it qualified the growing cultural needs of people all over the world, but also enhanced one country’s soft power. In other words, it can be said that this is the most environmentally and friendly way of production, and brings enough benefits out of expectations. After the Second World War’s trauma, by using comic books to soothe people’s heart and keep people’s life moving, anime helped people to recover from the war. Soft power rebuilding up is an important strategy to recover during that period of time as well.
The industrial chain and related effects of the Japanese animation industry are super obvious. In the 1970s, with the development of computer hardware and computer graphics software, computer games also emerged. Since the 1990s, the production of animation and comics began to use computers, and the popularity of the Internet has driven online games (Huang, 2017). In the 21st century, it has ushered in the era of mobile roaming. With the advancement of new technologies, new media and new business models, the development of new industries is limitless. Japanese anime has played a role in the connection, and has brought huge benefits to the Japanese economy. In 2003 alone, it brought a huge profit of 377. 9 billion yen, of which TV programs accounted for 189. 8 billion, cinema animation accounted for 37. 7 billion, and imaging products accounted for 146. 4 billion. At the same time, the characters from the anime and comic in the animation are also bringing huge benefits to the Japanese economy by selling peripheral products. In the meanwhile, Japanese anime have also promoted the local culture and the dual purpose is booming Japan’s economic development to achieve a win-win achievement.
Taking advantage of the development of animation, Japan has vigorously raised the strategy of rejuvenating the country through animation on account of the animation industry has such a huge chain effect and snowball effect in the economy. During the “lost decade” economic depression, Japan reached the “Soft Power Up” of intangible intellectual property wealth. Japan’s popular culture has swept the world and become a new global culture, which can play a huge role in the international arena. Since 2000, the Japanese government has launched a reform policy to revitalize the soft industry, and proposed the concept of e-Japan and the other five concepts of ABCDE, namely All-Japan, Brand Japan, Cool Japan, Digital Japan and E-tech Japan. There is a series cultural industry chain which have been formed in Japan. From cultural products to cultural industry, taking shape in its anime development. Its main content revolves around how to effectively develop the Japanese soft industry and raise it to the position of national strategic pillar. Beyond all doubt, Japanese anime industry is one of the soft power exportation power, and it surely achieves it soft power goal. Through soft power exportation, Japan formed its own cultural industry characteristics, including market operation, which the enterprises are the mainstay of the market and act in accordance with market rules. Creativity that can be exerted, the level of specialization can be improved, the scale of operations can be realized, and the cultural communication power can be enhanced. Japan also formulated a cultural communication strategy to achieve tangible practical results, for example, by setting International Comic Award. Marking anime award as “Nobel Prize” in animation industry, fully achieved anime domino effects in Japan society. People will see advertising on the street, signing anime, rather than any super stars. And China, as one of the Japanese anime importation country, regardless of political stances and historical issues, actively and particularly is being influenced by Japanese anime. Taking advantages of anime and making Japanese cultural development strategy possible, finally achieved its diplomatic goal. In other words, anime as a carrier of culture, will enhance and prompt mutual recognition between China and Japan.
There is an old saying in China which is called better to see one time than to hear a hundred times. It is now another era in which the global population is moving very rapidly. Japanese anime, with its excellent storyline, and vivid image, and superb image technology, has won the favor of people from all over the world and occupied two-thirds of the world market. It used creativity as a resource, consumes less energy, is green and environmentally friendly, and has distinct national characteristics. While meeting the growing spiritual and cultural needs of the people, it has produced enormous economic benefits, which not only enhanced the country’s soft power, but also promoted Japanese culture. It has been recognized by the people of all countries in the world. Therefore, on the one hand, Japanese anime have promoted the development of the domestic economy through the way by attracting more tourists visit Japan. On the other hand, letting more and more guests see what society Japan looks like after their visit, especially Chinese tourists. As one of Japan’s key cultural industries, the animation industry has become one of the pillar industries in Japan. It is full of Japanese cultural values and fully demonstrates its national spirit. It has not only become an important way for the world to understand Japan, but also has been recognized by all countries in the world. Since more and more Chinese tourists flowing to Japan, better understanding Japan, with more mutual understanding and communicating, Chinese people will reexamine Japan, as well as its culture, instead of seeing Japan through old views.
