Official Merchandise Of International Artists In Indonesia

This research aims to prove that the demand of an international artists merchandise in Indonesia is quite high. as we know, in this era of globalization, the entertainment industry is rapidly growing. In the mean time, teenagers these days are idolizing most of international artists such as an Western pop singer/Band, Japanese Idol Group, and mostly Korean Idol Group. Each artist has their own official merchandise store that selling a stuff like CD Album, Book, Clothes, Photo card etc. This research use a descriptive method with the example of 20 people of a big fan of some artist and 4 people of merchandise reseller. The result shows that as a loyal fans, they got a desire to buy the official merch of their idol. But unfortunately, most of them are having a trouble to get it because the store is not available in Indonesia. The high demand is a good chance to the reseller to help them buying a merchandise they want and ship it to their house.

Introduction

Entrepreneurship is a creative effort built based on innovation to produce a new thing that can be useful for people. Being an Entrepreneur is such an interesting challenge that must be manifested by a real work like build a business or even a company. The most important thing in running a business is skill and competence, a business that are in accordance with the skills and competencies that we have will feel more pleasant to run. Do not ever do a business because of being involved or getting influenced. In this modern world, the entertainment industry has been rapidly growing up. the advent of the internet has given rise to diverse and varied systems and methods for conducting business. especially, electronic commerce in which items are bought and sold over the world wide web has experienced rapid growth. This giving an opportunity for some of international artists such as an American Pop Star, Japanese Idol Group, and also Korean Idol Group that got the biggest industry these days to produce and selling their own official merchandise and become a big business. The management used to open an official store website, so the fans can access it easily. the store website may include various hypertext links which allow the buyer to input data which may be processed by the website. For instance, by using the input device of the user terminal, the buyer may input a desired quantity of a particular merchandise and the website may use the input information to generate data tailored to the buyer's particular needs. For example, the buyer may input a consumption rate or a maximum price the buyer is willing to pay for the merchandise and the website may process the information and generate data for the buyer to view on the user terminal. Such data may include for example, a quantity of a particular lot of merchandise which the buyer may purchase to minimize the buyers price paid for the merchandise.

In addition, the website may include a database which is accessible by the memory device and the processor. The database may be used to store, for example, text images and sound files, in addition to demographic data regarding purchasers (e. g. , name, address, company profile), customer identification numbers and electronic signatures. In addition, the database may be used, for example, to store data which is also stored in the memory device as well as other data related to purchasers or to the merchandise, such as the quantity of the merchandise the buyer desires to purchase or the quality of the merchandise. Moreover, the processor may adjust data stored in the memory device based on data accessed by the processor in the database. The fans could easily buy the merch via that website, but sadly some of the store is not available in Indonesia, or they need to do an international shipping and do a payment via Paypal etc. as we know, not everyone understand how to do an international shipping, and this is a good chance to some people to be a reseller. In Indonesia, the demand from teenagers these days is surprisingly high. As a loyal fan, they are willing to buy their idol’s merchandise even with a high price. One of Indonesian merchandise reseller shop named Jewel K-Shop claims that the profit by selling the official merchandise is very promising. It started from only sold it to 3-4 fans, and then they’re telling the others about the shop, and now the shop became bigger than before. This research aims to prove that the demand of an international artist merchandise in Indonesia is quite high and the profit of reselling the merchandise is promising.

Method

This research used a descriptive method with the research instrument of questionnaire form. The respondents in this research are 20 persons of a big fan of some artist and 4 persons of merchandise reseller. According to this result, we can prove the high demand of merchandise in Indonesia, and how the reseller take the advantage from it.

Results and Discussion

Teenagers these days must be have an Idol, and most of them are idolizing an International artist like Pop singer, Band, or Idol Group. For the loyal fans, they will do anything to their idol like attending their show, buying an expensive M&G Ticket, and also collecting the merchandise. each artist has their own official store to sell the merchandise. they have their own characteristics.