Overview Of Uber Company And Analysis Of Its Value Proposition

Uber Technologies Inc. known as Uber is person to person ride sharing, food delivery, taxi cab and bicycle sharing or in general we can say Transportation Network company which is growing day by day and it covers 785 metropolitan cities and is still expanding its business to cover the rest one areas and it has a huge share in sharing economy. Uber is a private company and its headquarter is situated in San Francisco, California. Basically, company covers two major areas:

• Transportation (vehicle for hire)
• Delivery (commerce).

History

Uber was founded in 2009 by Garrett Camp who was a computer programmer by his profession who was the former CEO of the company. On the evening of new year camp and his friends hired a private driver for going to their house back for which they had to pay $800 than camp thought about way to reduce the cost of transportation and then he realized that sharing the cost with people could make it affordable and this idea invented the Uber.

In 2010, Uber app was officially launched in the market in San Francisco. At very first this app allowed only to rent a private black luxury car with 1.5 times that of a taxi. Ryan Graves was the first employee of the UberCab and then he became CEO of this company.

In 2011, UberCab changed his name to Uber because of too much complaints from the Francisco taxi operators.

Product or Services offered

• UberASSIST (provide assistance to senior citizens)
• UberAUTO (available in India and Pakistan provide services by auto rickshaw)
• UberBike (Bicycle sharing system)
• UberBLACK (Luxury cars)
• UberBOAT (water boats in Crotia)
• Uber Chapchap (in Nairobi, Kenya provides low cost service on cars like Suzuki Alto)
• Uber ESPANOL same as UberX but provide facility to Spanish speaking riders to provide Spanish speaking drivers)
• UberFLASH (In Singapore)
• UberGO (In India offers ride in hatchback)
• UberKIDS (provides services to children with more child safety features)
• UberMOTO (offers motorcycle services)
• UberPETS (offers transportation to pets)
• UberSUV (provides sports utility vehicles)
• UberX (offers service in private car up to 4 passengers)
• UberXL (up to 6 passengers)
• UberWAV (Wheelchair accessible car).

Uber’s Mission & Vision

“We ignite opportunity by setting the world in motion”. Transportation isn’t the only thing we’re changing through our technology. We’re building a culture within Uber that emphasizes doing the right thing, period, for riders, drivers, and employees. Find out more about the team that’s leading the way.Good things happen when people can move, whether across town or towards their dreams. Opportunities appear, open, become reality. What started as a way to tap a button to get a ride has led to billions of moments of human connection as people around the world go all kinds of places in all kinds of ways with the help of our technology. (uber.com) info retrieved on sep21,2018Further we are going to discuss in brief, the products we are offering, our customer loyalty and detail SWOT analysis of product and our marketing strategies including proper corporate planning that how we do marketing effectively in various sectors and we will further look up into key recommendation for the company and conclude it with our personal study on this project.

Value proposition

Value proposition is a marketing segment which provides services, products, and the value of the product that a company is providing to their customers. It explains that why the service and products of our company is better as compared to their other and why should customer preferred to buy our service rather than choosing the services of other companies. In marketing, to allure their customers a company makes product more innovative and attractive. Uber, in 2014 came up with an idea of launching Uber eating which change the whole scenario of individuals by one tap they can get their favorite food at their place without getting stuck in traffic. It is value proposition for company, in returns the drivers are getting income and company getting profits. Value proposition is a promise of value to be delivered to the customers.

Benefits of value proposition to customers (service and product design)

Loyalty programs when customers order for their food, by using Uber app they get points and can redeem these points during their next transaction and get discounts and sometime free food items as well. Uber eats provides umpteen varieties of food. All type of cuisines, dessert is featured on UberEats app, there is always something for vegans and non-vegans, different customers have different choice and need so uber provide every kind of food at customer place.

The maximum time for order delivery is depends on how far the customers ordered, also it is easy to track order. Customers can give their feedback on the Uber eating app by which company came to know about client whether he like or dislike the service. After seeing the buyer reviews about app company may know, what improvement Uber should do in their services and to make it much better. The services provided by the Uber eating is available for 24*7 and everywhere, you can order food online at anytime, anywhere there is no time limitation.

Value proposition for a company

No need to invest on cars for food delivery because the drivers have their own cars, it reduces the expenses of company. For the growth of business, it is mandatory to understand the needs of their customers. What quality of product they desire according to the different age groups, Because the quality of food matters a lot, if we provide good quality food to our customers, then there is no need to worry about the advertisement, the customers would automatically advertise the brand. So, UberEats tie up with top quality restaurants and cafe. All the pickup and delivery of orders is done by using phones app (Uber eats) which prevent valuable time of customers, every year new customers are attracted the service of Uber which directly increase profit value of company and brand. Price Management Price means value creation for a company, going head to head with your competitor could be non-profitable for a company sometimes. The price company ask for their services should keep in mind that what customers value for and set prices accordingly. It is very challenging for any company to set price for product. It should not be so low that your business get loss and it should not be so high that the customers find it not affordable. It would be in balance (not so low not so high) You can use pricing strategies for the growth of your business, and Uber eats is using this strategy very well.

The price of Uber eating services is so reasonable to all their customers, because customers do not want to waste their time in to coming to the place to order their food it saves their time and transportation charges too (providing free delivery which will cost you 4.99$). This app is customer friendly, anyone can use with smartphones can. No misunderstanding or confusion because customer can choose their food according to their taste and preference (size or quantity of food small, medium or large)Uber eats offer delight deliveries during seasonal breaks free holiday cookies and tamales with meals. The company provides value to their eatery partners by sharing foods photos.