Similarities And Differences Between Zara And McDonalds

Zara is like the McDonald’s of fashion; just the difference you can find in both is Zara is fast face of fashion in retail sector and McDonalds with good quality fastest food company in the world.

Talking about difference, Zara is a Spanish clothing and accessories brand founded in 1975 by Amancio Ortega, that lead in fashion industry. Zara is an important part of Inditex group, a fashion group that owns others brands such as lefties, pull and bear, Stradivarius and Bershka etc. Zara is an integrated retailer company, which controls supply chains, manufacture, design, and distribute all their products worldwide. Going to the products Zara sells women’s, men’s and kids wear, footwears, accessories and cosmetics. Today Zara has 6, 200 stores spread in 88 different countries. These are the aims which are different then McDonald’s, through their business model, they aim to create sustainable development of society and they interact of that environment.

This paragraph is all about McDonalds differences to Zara, McDonald’s is all about fast-food with good quality, service, environment and different variety of food even healthier food. As I talked before about other company, we can see McDonald’s is totally different then Zara. It is largest franchise company, most popular fast food chain, which was founded in United States and Canada. Their Restaurants are founded in 119 countries, and operates over 31, 000 restaurants in whole world. Talking about products, its menu includes hamburgers, chicken, Wrap, fish, French fries, Beverages, Desserts, and even healthy food such as variety of salads, fruits and healthy drinks. Looking at aims those are different then Zara are these ones, their aims is to lead the Quick service, other aims are keeping cost low, bring some different twist in their items (food) as usually they try to do, serve in friendly & fun environment. In this paragraph, I’ll talk about similarities that are quiet clear. Both of these companies meet their customers’ demands and needs. Both of them are ethical in each way, both of them use three R’s; Reduce, Reuse and Recycle. Zara use less water and energy.

Going to the point of costumers, Zara listen to their customers what they want, and get it to them as faster possible they can. Zara always put costumers first, listen to their opinions, and give importance to their feedback. And satisfy the desires of their customers. McDonalds look after their costumers wants and needs, as they have customers of different ages, they meet their demands, for kid they have different menu then adults, they introduced the menu in the way in which a kid would eat healthy and enjoy food. They have play area for kids to enjoy the meal. Not only they have fast-food, they also serve healthy food for people with health consciousness.

At last but not least both of these companies use the same method to keep their customer in touch and good relationship with friends.