Social Networks: History and Types

Abstract/ Outline

The social networking site is “USE OF SOCIAL NETWORKING IN KNOWLEDGE SHARING”. In this digital era, data can be accessed from anywhere, at any time without borders. Data can be stored in a digital library, knowledge portal, blog, or any other digital warehouse. Social media are works of user-created video, audio, text, or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting sites are a new kind of online community designed to build identity and showcase people’s networks of users. Due to their use and misuse by young people, they have produced a moral fear among some segments of the population. Value judgments aside, librarians should be aware of this phenomenon and should consider the educational role on social networking sites can play. Libraries should also find ways to use these sites to provide services to their users.

1.1 General

Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests. Participation in web-based social media in Indian is steadily increasing. It is largely a youth phone man on, with literally every college-going student in the urban area becoming a member of at least one social networking site. The most popular is Facebook and or kut, which is growing faster. Twitter is gaining popularity, which celebrities and politicians having a large number of followers but nowadays Facebook is much popular between students and organizations. Social networks are explicit representations of the relationship between individuals and groups in a community. The main purpose of this paper is to examine the use of social media in the marketing of various library services and products.

1.2 History of Networking Site

According to the definition above, the first recognizable social network site launched in 1997. SixDegrees.com allowed users to create profiles, list their Friends, and, beginning in 1998, surf the Friends lists. Each of these features existed in some form before Six Degrees, of course. Profiles existed on most major dating sites and many community sites. AIM and ICQ buddy lists supported lists of Friends, although those Friends were not visible to others. Classmates.com allowed people to affiliate with their high school or college and surf the network for others who were also affiliated, but users could not create profiles or list Friends until years later. Six Degrees was the first to combine these features. Six Degrees promoted itself as a tool to help people connect with and send messages to others. While Six Degrees attracted millions of users, it failed to become a sustainable business and, in 2000, the service closed. Looking back, its founder believes that Six Degrees was simply ahead of its time. While people were already flocking to the Internet, most did not have extended networks of friends who were online. Early adopters complained that there was little to do after accepting Friend requests, and most users were not interested in meeting strangers.

1.3 Famous Social Networking Sites

Social networking has been around forever. It's the simple act of expanding the number of people you know by meeting your friends' friends, their friends' friends, and so on. In fact, many of us today use Twitter and Facebook to promote our existing and upcoming businesses. And people looking to connect with other business-associated contacts usually move to sites like LinkedIn, but one needs to understand that social media is beyond Twitter, Facebook, LinkedIn, and Blogs. After observing and running an analysis on hundreds of Social Networking sites I have listed down the 40 most popular social networks across countries.

1.3.1 Facebook:

To access Facebook.com, you must create an account on the site which is free. Facebook's terms of use state that members must be at least 13 years old with valid email ID’s. After updating you're details, your Facebook profile is generated.

1.3.2 MySpace:

On MySpace, your social network starts growing from the first day. When you join MySpace, the first step is to create a profile. You then, invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed all the people in your friends' Friend Space become part of your network. In that sense, everyone on MySpace is in your Extended Network. As part of terms of MySpace, the user must be at least 14 years old to register.

1.3.3 Twitter:

Use of Social Networking in Knowledge Sharing ISBN 1-63102-458-2 1Twitter is a very simple service that is rapidly becoming one of the most talked-about social networking service providers. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to sending bulk email messages. You can build your network of contacts, and invite others to receive your Tweets, and can follow other members' posts. Twitter makes it easy to opt into or out of networks.

1.3.4 LinkedIn:

LinkedIn is an online social network for business professionals, which is designed specifically for professional networking, to help them find a job, discover sales leads, and connect with potential business partners. Unlike most of the other social networks, LinkedIn does not focus on making friends or sharing media like photos, videos, and music.

1.3.5 Orkut:

Orkut is a free social networking website where you can create a profile, connect with friends, maintain an online scrapbook and use site features and applications to share your interests and meet others. The prerequisite for logging on to Orkut is that the user must be over 18 years old. Currently, Orkut is the most popular in Brazil. The number of orkut users in India is almost equivalent to those in its original home in the United States.

1.3.5 Instagram:

Instagram is one of the most popular social site which is provide you to connect with your friends and family it also includes sharing a photo video and music etc. You can take a profile picture for your id. You can do chat and so many things.

1.4 Application

Social networking is very common these days and has tremendous effects and influence over the lives of many people. The debate about social networking has emerged all over the world. There are some who are against it but there are also a lot of people who are in favor of it. How about you? What is your opinion about this trending worldwide issue? Here, you’ll be able to grasp some details of the advantages and disadvantages of social networking, so start with the list of its advantages. These sites are running and used successfully in the whole world, because of their advantages and benefits. What are these benefits?

• Social networks and Education:
• Worldwide Connectivity
• Commonality of Interest
• Real-Time Information Sharing
• Free Advertising
• Increased News Cycle Speed:

Brief Social sites

2.1 What is Social sites

Social Network, a term coined by anthropologist J.A. Barnes in 1954, became the buzzword through popular websites like Myspace, Facebook, Orkut, and LinkedIn. Online social networks became a fad in 2003 with the popularity of such kinds of websites. A social network is a graph of relationships and interactions within a group of individuals, which plays a fundamental role as a medium for the spread of information, ideas, and influence among its members. The individuals or organizations are related to each other by various interdependencies. This can also be visualized as a practice of expanding social contacts by making connections through individuals. Simply, we can say that a social network is a set of people (or organizations or other social entities) connected by a set of social relationships, such as friendship, co-working, or information exchange among users.

2.2 Use of Social Media Marketing

Librarians and social media workers can be marketing and publicity of events, books, products etc. through social media in the digital era.

For example, we can publicity and market our Library Conference/Seminar on social sites like Linkedin, Facebook, Lislink s, Twitter, and YouTube. The marketing potential is tremendous, as evidenced by the level of business activity within MySpace, Linkedin, and Facebook. Some potential library users may never visit their library‟ s Web site, but libraries can build presence and services within the online spaces their users do use. Creating an online space designed specifically for young people and within their online world can help us build relationships with this demographic.

2.1 Marketing of Web Seminar on Facebook

Marketing: Social media is used for the marketing of libraries is a way of advertising library events, its product, and services via various modern technologies

2.2 Advantages of Social Media

1. When using social media for marketing products, social media could be easily utilized to create cost-effective strategies and campaigns that can create viral results.
2. Social media has the power to drive traffic to your website, blog, articles, etc.
3. Social media is able to bring people together, especially when promoting global products or cause-related campaigns and ideas since it allows people from the different geographical location to meet at a single point and express their views.
4. Social media could be the spark you are looking for to attract attention to your site, product or service. It could also be used to further build loyalty and long-term relations with your audience.
5. Social media marketing could always be a fun and creative method of doing business.

2.3 Disadvantages of Social Media

1. The wrong online brand strategy could put you at a viral social disadvantage and may even damage your reputation, i.e, when you make a mistake offline, a few will know but when you make a mistake in front of hundreds or thousands of you online audience, most of them will know!
2. Using social media for marketing and advertising could be more time consuming than companies expect.
3. In order to get social media’s full effect, you need to understand how it works, when and how to use it and which channels to focus on depending on your end goal of using social media.
4. Social media can have a negative influence on worker productivity. Employees may waste valuable time using social media channels such as Facebook and Twitter. They can also use social media to attack the company’s reputation!
5. When social media is used excessively or in the wrong way, it could have serious detrimental outcomes on both mental and even physical health of individuals.

Summary and Conclusion

3.1 Summary

There are many applications of social sites Social networking platform allows organizations to improve communication and productivity by disseminating information among different groups of employees in a more efficient manner. It is beneficial for the employer in using the resources in an efficient manner. The workplace can become eco-friendly by not using paper and other resources which can be saved.

3.2 Conclusion

There very use many applications of social sites which help us very widely and the communication between world wild and the there are many disadvantages and advantages in the social sites Social media is online text, pictures, videos and links, shared amongst users and organizations. Twitter, Facebook, Delicious, and LinkedIn are all examples of social media. The new generation of computer users will certainly be immersed in social networking as the dominant way to conduct a cultural and social life

Appendix – A List of Useful Websites

1. http://en.wikipedia.org/wiki/List_of_social_networking_websites
2. https://tribeca.db.toronto.edu/seminar/social/attachment/wiki/Schedule/social-networks-for-cs.pdf?format=raw
3. http://en.wikipedia.org/wiki/List_of_social_networking_websites