Sony: the World Company for the Production of Electronic Devices
Introduction:
Sony is a public company founded in 1946 in japan. It starts with only 20 employees. The founder said that the aim of establishing the company was to build an ideal factory that relieved a soul of freedom and open-mindedness through technology. It provides several electronic products such as consumer electronics, semiconductors, videogames, films, computer hardware, and telecommunication equipment. As a result of the product that the company offers, it considers as one of the most comprehensive entertainment companies in the universe. It has been working along with professionals and experts for more than 50 years. The company do it best to understand their customers' needs and the problems they face. Behind every product, Sony releases a story that expresses passion. Sony search to use AI technology to release the capability of human creativity.
Sony support artist and creators' effort who providing entertainment to increase the level of their creativity. Also, for people who seek for entertainment, Sony provides inspiration for them by providing them with its products. It owns the largest music entertainment in the universe. It operates in more than 37 countries.
Sony is the owner of PlayStation that most of the people like to play it. Moreover, Sony provide a reward for people who like entertainment with the new app from Sony reward, you just have to insert your for number in their website and they will send the link for you to collect your points when you go to the movie, gaming and more. they believe that the creative vision of people shapes the world. By innovation, they unlock the curiosity of children and students and stretching the boundaries of knowledge. The company connects teaching and learning with technology to inspire students and professors. Moreover, it works with universities, schools, and colleges to make the education experience more rewarding for today's professors and students. In addition, it gives the medical students a clear picture. Also, it allows doctors to capture and share live video images from the surgery room. Sony allows the surgical staff to share the footage with each other from any location. Sony provides products that people of different type of abilities can use in ease. Moreover, Sony is collaborating with disabled individuals to provide a useful product for them, so they will not feel different.
The major operations management within SONY.
I. Design
The design program process is one of the early operations management stages, perhaps during the planning process, SONY company take advantage of that process to successfully and efficiently unite a different portion of it’s related business while focusing only in what they are good at which is the main pillars of electronics, games, and entertainment, furthermore, there are key elements strategy SONY company
- The founding of (centers of design) distinction in key markets around the world
- A focus on the cross-fertilization of opinions and ideas throughout normal 'design review meetings' and rotation of the design staff among different functions.
- A progressed use of multi-functional design units to deliver consistent user involvement in even complicated, multi-functional goods.
II. Quality management
Operations managers concentrate on quality standards and demands as targets in this strategic decision area, the company operations management policy indicates the realization and support of 'kando', which is 'emotional engagement' Kando is a fundamental factor highlighted in Sony's both Vision and Mission Statement, This factor ensures stocks that capture shopper attention and satisfy their expectations, in other words, kando is profoundly related to this strategic decision of operations management design process.
III. Sustainability
Sony's management approach is becoming close to people and its purpose is to fulfill the world with passion, by the influence of creativity and technology. the company understands it's placed in society it takes proper account of the impacts of its activities on the interests of stakeholders, consumers, workers, suppliers, business partners, associations, and the global environment generally, Sony also engages in remarks with stakeholders to build confidence and obtain input, Based on these principles, Sony will continue to aim to raise the value of fellowships by participating in business activities that produce economic and social value to subscribe to the growth of a sustainable society.
IV. Inventory management
Operations directors make strategic settlements about ordering and maintaining operations support while monitoring supplier capacity and consumer satisfaction goals, the company corporation's strategy includes centralized inventory management systems that facilitate authority personnel to establish and update data at inventory stages and associated operational necessities. Through this path to strategic decision-making for operations management, the outcomes result in a real-time data progress inventory and correlated productivity variables at Sony.
The new idea for the firm.
Our new product idea is to make a PlayStation controller for disabled people that have hand disabilities. They and we think that they are human can play as we play as soon as the brain is working. In addition, some of them have the power and they can do more than the normal person. The PlayStation controller that we think to do it must fit each person that is using it. Most things that we need to focus on in this idea it must be not heavy, flexible, and it also can be touch screens to be easier for them. Moreover, we can design a controller for each one as how he needs it or can use it. So, the customer needs to contact the company to know what kind or what they need to be done for them in the way that fit the person.
The SWOT analysis.
It is a strategic plan that helps any firm to understand its potential success which means considering internal and external aspects. By using SWOT analysis, managers can predict how their new product will bring success to their company. SWOT analysis stands for internal and external factors, the internal factors represent strengths and weaknesses and for external factors, it represents opportunities and threats. As we mentioned, we chose Sony PlayStation as a successful company that is carefully using SWOT analysis by reviewing and analyzing it.
- Strengths
Sony PlayStation knew of having a lot of strength since it is has a successful market position. Some of their strengths are having a successful entry to the market by using any product they make, building a strong distribution network that can reach anyone, and having creative product innovation. Also, one of the main strengths is that PlayStation has a reliable supplier that they can depend on to provide them with what they need to make their product.
- Weaknesses
Weaknesses are an important part that helps Sony PlayStation company to improve upon. One of Sony PlayStation’s is a lack of advertising for its products which means even the product is good it doesn’t take that much attention to it when it comes to promotions so it will have poor margins and also low volumes of sales. Also, using an organizational structure that is only fitted with the present idea which leads to a lack of expansion in adjacent product segments to their production and industry.
- Opportunities
When it comes to opportunities, Sony PlayStation will have a low inflation rate that will bring stability to their market. Also, new trends in consumer behavior, of course, will help PlayStation to open up a new market which is a good opportunity to them. In addition, having speed, better internet, and cheap bandwidth even for faraway locations will be a good opportunity to increase their market for sure.
- Threat
As I mentioned previously it is an external factor that comes from outside the company. The first threat is, that new technology that are developed by PlayStation competitors will cause a serious issue to their industry for sure when it comes to losing customers. The second threat, the number of skilled workforce is decreasing in the different globe which can threat the growth profit of PlayStation. The last threat, raising raw materials of course will be a dangerous issue that will face their profitability in the future.
Position in the market:
Sony, which is one of the well-known and distributing companies in the field of electronics and video games, and seeking to maintain its level in the field as the larger competitor in the electronics field. To be Sony at the forefront, it's working to develop and provide the best products and trying to improve them. Moreover, we can't forget its competitive efforts in prices and reductions that it makes and its high competition in the marketing sector which is reflected in their ability to attract customers, especially video gamers, where it works to develop video games in an attractive and renewed way, and the televisions as well.
Sony is interested in the smartphone industry and is showing a great interest in it from technological innovation and high-precision design as it uses the Android operating system, which is one of the most important operating platforms currently. Despite Sony's great interest in the field of smartphones, it suffers from a slowdown in the development of this market, so it plans to reduce its investments in this field because it needs a lot of money, and has suffered losses to develop it, so it tries to focus on its other product. In 2019 Sony company announced that its total revenue has increased by 2.91% as for sales growth, the average revenue growth of Sony's competitors was estimated at 2.78% in the same quarter with their competitors.
Competitors:
Sony is one of the successful companies in the of electronics devices, and like any company, it has strong competitors in the same field which they have their ways to show their products such as:
Samsung: is one of the strongest competitors in the field of electronics, as it is distinguished by the diversity of its products such as televisions, home applications, and phones. Samsung has distinguished in the smartphone sector and achieved high revenues and competed with many electronic devices.
LG: is one of the strongest competitors in the field of electronic devices, and always works to develop its devices like televisions, smartphones, and home applications like refrigerators and washing machines, LG products are classified which having high revenue.
Panasonic: it is considered one of the largest and oldest companies in the field of electronics and electrical applications, and is considered one of the most important companies in the field of manufacturing televisions and the fourth supplier to them. Also, Panasonic is characterized by the manufacturing of home appliances, projectors, and surveillance cameras.
Background Information:
Sony is the most important company in the world of electronic devices manufacturing and was established in 1946 which based in Japan. Sony's revenue could be around 77,638.68. Also, Sony has 129,500 employees around the world.
Sony is presenting many designs for TVs and is ranked 5th globally in this sector, entertainment devices, various types of cameras, and advanced programs. This successfully proves the extent of the company's development and productive strength.
