Sony's Environmental Policy: Minimization of Pollution & Clean Technology
Sony is a Japanese multinational corporation by headquartered in Tokyo, Japan. The management approach of Sony is to get closer to people and the purpose is to fill the world with emotion through the core corporate responsibility to contribute and developing a sustainable society.
According to Hart and Milstein, the system appears how the worldwide challenges related to sustainability - seen through a suitable business lens - can offer assistance to identify strategies and practices that contribute to a more economical world while at the same time driving shareholder value. This 'win-win' approach is characterized as the creation of 'economical esteem' by the firm. It includes pollution prevention, product stewardship, clean technology, and base of the pyramid.
How Sony is minimizing Pollution prevention?
Sony has built and is continuously improving the global environment and focusing on the aim of achieving the vision of less pollution prevention by setting many standards and policies to go green. Such example of Sony in which they had pursued the 'Road to zero' which was in 2010. The road to zero was a new global environment plan in which Sony achieves a zero environmental footprint throughout the lifecycle of their products and the business activities by the year 2050. In this initiative, the company reviews their mid-term targets of each stage of the life cycle regarding climate change, chemical substances, resources, and biodiversity. In Sony annual report of achievements in pollution prevention such as their final consumption of the products goes 51% down, greenhouse gas emissions at Sony sites reduces by 14%, waste generating by Sony goes down to 19%, Co2 emissions are reduced by using renewable energy I.e. 238000 tons of co2, 100% use of renewable energy in European sites lastly conducting environment protection education on Sony sites for employees. These major changes a multinational company does for the go green environment and also motivates and influences other companies to follow these changes.
How does Sony manage Product Stewardship?
Sony Mobile offers concerns surrounding mineral extraction exercises which provide negative impacts on nearby individuals, communities, and the environment. In most of the cases, Sony Mobile does not specifically buy raw materials such as tin, tantalum, tungsten, or gold, but they buy components that will contain these metals. As well as buyer electronics and mobile, raw materials such as tin, tantalum, tungsten, and gold are utilized in items over many industry segments. Through their involvement in setting up the program for the Struggle Minerals as a portion of the industry, they accept that progressed conclusion to conclusion administration and straightforwardness of the entire supply chain requires common activities from worldwide organizations, administering specialists, and businesses. Nowadays most of their raw material come from recycling things to make environmentally friendly goods.
Clean Technology
Since the early 1990s, Sony has pursued natural activities in agreement with its natural standards and targets. In April 2010, Sony declared the 'Road to Zero,' a modern worldwide natural arrangement, the objective of which is to realize an economical society by accomplishing a zero natural impression all through the life cycle of its items and commerce exercises by the year 2050. Working toward a zero-natural impression by 2050, once each five a long time Sony sets concrete natural mid-term targets for each to arrange the life cycle for its items with regard to climate change, assets, chemical substances, and biodiversity. Sony will also focus on accomplishing its objective of sourcing 100% renewable power for all trade locales by 2040. Aware of the chance of developing natural effects as certain items get greater and production increases, Sony is receiving indeed more grounded measures to attain its objective of 'zero natural impressions' by 2050.
Sony has pursued a broad range of environmental initiatives. Sony is working on environmentally conscious and recycling-friendly plans and is progressing natural execution in terms of vitality and resource preservation in a wide extend of item categories. Signature items for these endeavors are presented on the “Sony and the Environment” site. As shown in the diagram their whole working style is shown, starting with a plan and ideas later moving to the operation part, then comes the production plan and logistics, and lastly recycling the waste materials. Sony formulates the following goals in four key environmental perspectives and takes actions to achieve Curbing climate change, conserving resources, promoting biodiversity Controlling chemical substances.
Conclusion
Overall, Sony is doing well to save the environment and making their products with recyclable materials, which is really good for the environment and for our future generations. If Sony continuously do these changes then, it will make all carbon emission to zero percent and it will lead to make our environment best and better than before.
References
- H. Kitano, M. Fujita, S. Zrehen and K. Kageyama, 'Sony legged robot for RoboCup challenge,' Proceedings. 1998 IEEE International Conference on Robotics and Automation (Cat. No.98CH36146), Leuven, Belgium, 1998, pp. 2605-2612 vol.3.
- Richard A. Gershon & Tsutomu Kanayama (2002) The sony corporation: A case study in transnational media management, International Journal on Media Management, 4:2, 105-117, DOI: 10.1080/14241270209389987
- Sony. (2020). Supply chain Raw materials. https://www.xperiainfo.com/about-us/sustainability/supply-chain/raw-materials.html
- Sony.(2020) Environment: Management approach. .https://www.sony.net/SonyInfo/csr_report/environment/
- Sony.(2020)CSR/Environment.https://www.sony.net/SonyInfo/csr/eco/RoadToZero/gm_en.html
