Spreading Of Online Business To Pakistan Online Market
Over the past few years the trend of shopping has enormously changed. People are more intending towards online shopping because of the comfort factor they feel while shopping. They normally have not enough time to balance their day to day activities. Hence the home chores like shopping of grocery items has become a hassle. Pakistan is one of the emerging e-commerce markets in the world which is increasingly moving towards online shopping. Furthermore, it is estimated that more than 50% of income is spent on the household and grocery items monthly. In case of online shopping one can shop at any hour of the day, get better deals, can compare deals, have greater variety to choose from and do not have to travel. In Pakistan there are more than a dozen such competitors but most of these are operating in Karachi. There are several untapped markets waiting to be exploited. Pakistan online market has a lot of potential and this trend will keep on rising. This is why Lahore has been chosen as target market where not more than a couple of competitors are operating in this field. In brief, HomeQuick.com will be an online business of selling grocery and other household products that will provide 24/7 service of ordering and delivering products to customer’s doorstep. It will have a complete range of products for its customers to be used at home, from tooth pick to dining table, commonly known as a complete range of grocery items.
Market area initially will be Lahore. Later on there are plans to expand customer base to Karachi, Islamabad, Faisalabad, Lahore and other major cities of Pakistan. We are going to target our market geographically and demographically. Working women, house wives and single parent will be our mainly focused and targeted customers. The website that is going to be designed for this purpose will have a colorful and intelligent design taking the campaign and product art into interactive medium on the web. Traditional marketing practices have been transformed and the old supply chain has been changed. Pricing strategy is done on the basis of industry analysis, and we have used the penetrating technique rather than skimming. Other promotional strategies are aligned to our business goals and objectives. Which is to create brand awareness within our target market and main channel of our marketing is through digital campaigns. And every strategy is well aligned with our mission statement and vision statement. Dandies at doorstep plans to build strong position in market through unique selling proposition and our future plans include
- Increase in number of services
- Increase in number of categories
- Capturing more market share by invading more areas.
HomeQuick™ will use hybrid model as our operational structure. It means that HomeQuick™ will have a warehouse from where it will arrange delivery to its customers for running items and for rest of the slow moving stocks, it would be picked up from the selected retailers for delivery purposes.
The legal structure of the HomeQuick™ will be LLP. The company is blessed to have a dynamic and experienced team of professionals in its management. The structure is designed in such a way that all the functional areas of business are covered with a plan to make adjustments with the expansion of business operations. The decision making processes will be run in a decentralized manner for smooth and efficient business operations. HomeQuick™ will start earning profits from the 2nd year of its operation following the level of breakeven in the first quarter of the 2nd year.
