The Core Elements Of A Linkedin Profile
LinkedIn is the e-medium that let's you connect and network in a more professional way. Even though there are a lot of social sites that let you do the same, but the approach of LinkedIn is more professional, and business oriented to let individuals connect with employers with employee's and vice versa. The LinkedIn profile page is the foundation for building out profile and impressing our employers which provides surety for our being hired for a job. The normal resumes that we build in are undoubtedly enough and perfectly fine for our being recruited but LinkedIn profile acts as a shortcut for our direct hiring. This is only possible if we create a flawless profile that creates the best impression of us to the HR world.
Whenever one opens a profile on LinkedIn the first thing that they encounter is the picture of the owner of the profile. The thing that catches the eye is the visual being, so the profile picture governs the impression one puts on the employer. As stated by Lydia Abbot in the display picture on LinkedIn the face should contribute as at least 60% as a part of the image. She also wrote how expressions play an important role in the picture and appearing warm and welcoming is necessary without smiling in the picture. Miss Naushad's display picture is the perfect example for both above stated tips. The display picture does not contain a single error, but it could look even better if the picture has a more natural tone of colors to it and the contrast and saturation levels are lowered a tad bit.
Another visual element is the background photo of the profile page it catches the attention of the viewer and explains to them what is of utmost importance to one. The headline of the profile page is not just a job title, but it is the description of a person. There is no rule that is to be applied when writing one’s job title. For example, if someone is hiring a sales representative for their company then they can take a quick look at their headline, it will consist of a lot more information then just the job title. Obviously, the capitalization of the font should be according to the prescribed manner otherwise it just takes a single mistake for the employer to reject one’s resume. The crucial part of a LinkedIn profile is the summary. It describes not just what you are in short is your entire story. Do not just merely declare what one is but add life to the description It is the first place where an employer, recruiter or whomsoever visited your profile will look to get to know one better. As Leslie Hughes says that its fine to have a short summary but it should be big enough to clearly convey what one is all about. Moreover, she emphasis over that fact that it’s the quality that matters not the quantity. According to her the summary should contain all the things one is passionate, both in the professional field and as well as outside of it, as it would help the audience to connect to you. Miss Naushad stands has done another fantastic job here as well, keeping her summary precise and simple. She can further enhance it by adding her hobbies, passions and abilities. It will act like icing on a cake.
Fleming says that every January, LinkedIn declares some words as been frequently used in the description of almost every profile. The top ten listed for this year are he top ten list for this year included ‘specialised’, ‘leadership’, ‘focused’, ‘strategic’, ‘experienced’, ‘passionate’, ‘expert’, ‘creative’, ‘innovative’ and ‘certified’. These are said to be the buzz words. He also states that you can obviously describe your summary using these words, but they won’t convince people that you have these qualities. A simple tweak that can help Miss Naushad to enhance her profile is editing and optimizing the URL for her profile. Right now this https://www. linkedin. com/in/almas-naushad-bds-400aa316b is her profile URL but it can be shortened to just her name. It will make looking for her online very easy. Moreover, her profile will always be displayed on the top of the results when searched for it. The connections on an individual’s profile on LinkedIn matter a lot. One’s first, second and third-degree connections helps it to surface up the search result when a search is made specifically on it or related to it. Thus, more the connections the more time a profile will be displayed in the search results. Miss Naushad is already quite brilliant at whatever she does but as it’s said that there is always room for improvement. My recommendation to her is to increase her connections. A few ways to do so are by joining certain groups or by attaching her LinkedIn URL to her email signature.
A great thing about Miss Naushad’s profile is that her interests have been frequently updated. Updating interests will not only keep her profile fresh but will also help in attracting new audience who are searched for similar interests as her. Endorsements enhance one’s profile and managing them proactively should be emphasized more. Miss Naushad can improve her profile more by adding in recommendations that will enhance her profile. She should manage them in a better way that will add more strength to her resume. When one has written recommendations from different customers, managers or other people from the public increases the credibility of the profile. When one reads recommendations from different individuals on a profile, it just gives the viewer another reason to trust the profile owner a little more. This is one more thing that I would suggest Miss Naushad to start doing to make her profile even more appealing.
Recruiters want one to tell them why they should hire them for a job. One should always highlight their accomplishments and talents. They should always list examples to support their skills. For example, one has increased the sales of a company by their skills of being a good customer representative, it should always be highlighted and supported with this data. The way Miss Naushad has managed and listed her accomplishments is praiseworthy. All the accomplishments are listed under their specific categories. These categories range from languages she knows to the organizations she is and has been a part of. On the same note I would like to congratulate Miss Naushad for being proficient in seven languages, that’s truly remarkable.
An important thing that caught my eye while reading Kerry Hennen’s article “15 Ways to Improve Your LinkedIn Profile”. In the article a point mentioned how adding links of ones, other professional doings on the internet such as blogs or YouTube videos to the profile can help the audience to get a hint on their expertise. If Miss Naushad uses any social platform via which she presents her academic and professional aptitude, then she should add links to that website or page to her profile. Just a few points below in the same article, another point was listed that seemed very crucial was to describe one’s volunteer experience. The voluntary experience helps one stand out of the crowd and further helps to build in more momentum. It does not matter for how long one is volunteering, the thing that matters is that it is there in the profile. The main reason to add this on a profile as mentioned in the article is to let the viewer know that one is equally active and aware in helping the community even after having busy work life. Miss Naushad can try this to enhance her profile a bit more. Even though it is hardly a ten-minute process but gives the profile a more positive touch.
