The Example of Ideal Lawn Care Business

Before to start the paper I want to make an accent that the Ideal Lawn Services Limited is presented here and the topic is "Lawn care business description example analysis".  Ideal Lawn Services Limited is a lawn care service which will provide customers with services like landscaping and fertilization services. After a 5 year planning and having to work in the field of lawn services, Lynn Fraser has decided to open up a small business of his own dealing with the same type of business. This company is being started solely by Lynn and later down the line of business, employees will be recruited to help with the business activities. Ideal lawn services plan on striving and working their best to provide quality landscaping and fertilization services on a dependable basis to the residents and business of Edinburgh.

Ideal Lawn service Limited is not the only organization that provides residents and businesses with lawn services. There are other competitors in the market but for now there are mainly 4 threats in the market as these companies are apart of nationwide franchise chains, namely, Lawn Masters, Green Thumb, Nice n Stripy. But still there are reasons customers would choose Ideal Lawn Services Limited rather than choosing their competitors, one reason is unsatisfied customers with their current service provider. Customers would choose Ideal Lawn Services limited if they are dissatisfied with their current lawn service. Many customers had complained about having their lawn work incomplete by other companies. From an understanding point of view, Ideal lawn services have set their business activities to overcome such issues face by the customers from other lawn service provided in order to capture the market by providing solutions to their customer’s problems. Therefore as mentioned in the article, Lynn believes that it is important to pay attention on details after all the experience he has gained from working in such a field.

Lynn is very committed and confident about the future of the business. And this is one of the strengths. “Confidence equals security equals positive emotion equals better performance,” says Tony Schwartz, the president and CEO of The Energy Project. According to the sale revenue forecast, Ideal Lawn Service limited will be experiencing a profit in the first year of operations and continue to gain profits for the next 2 years. Ideal Lawn Service limited plans on having on-site service to their customers at the very soonest. Having this allows customers to be satisfied with the prompt response from the organization. Another strength of this organization is providing them with landscaping and fertilizing services and also being flexible with the services. This business runs under the characteristics of Quality and dependability. These two characteristics have been used to describe the services provided by Ideal Lawn Services limited. This helps differentiate themselves from their competitors. Being dependable is very vital in an organization as having employees show up to work and fulfil their work or the work of the customers is very important and for employees to apply business policies and strategies in each business task or assignment.

As organizations start up and enter into new markets, Lawn service business are small players in the market. They start off with a small budget, in this case of Ideal Lawn Services limited, Lynn invested £29,350 as a personal investment and borrowed around £12,000 for the purchase of a van and trailer. In the start-up phase Lynn decides to work by himself in the first year of operations. Having limited manpower due to the start-up phase. And then growing into a bigger team in the years to come. The marketing strategy has to be developed in a way to attract more customers. This is done by understanding the customers well and what platform attracts customers the most. Having the idea of using flyers to describe the services provided is a 50/50 chance of being recognized as many would not bother to look into flyers. Starting to speak to customers around the neighborhood is more affective as face to face description of the service provided is known to be more affective. And through word of mouth the organizations services can be recognized among people. If the Ideal Lawn Services limited gets popular in the neighborhood then their credibility in business as well as our proficiency in service will permeate to wider quarters ensuring dizzying heights of the business. The lawn care business can operate in two different types, residential and commercial. As a start-up or a one person business, it is much easier to enter into the residential market just like Ideal Lawn Services limited compared with commercial markets as the commercial market is taken over by larger, established companies.

We will apply CAMPARI to evaluate the business plan of the organization and where and how the owner intends to take the organization ahead. CAMPARI stands for Character, Ability, Means, Purpose, Amount, Repayment, and interest.

Character

The history of Lynn shows how committed he was to starting up this business as he has a stable employment in a similar business organization dealing with lawn care. This helped him gain insights on how the business run and work in that market in order to gain practical experiences. Lynn also obtained the educational background for this type of business. As he excelled in academics that related and helped him to understand such business activities. Lynn was aware of the risks and hard work involved in order to start his own lawn care business. Accepting it shows the motivation and vision of a person towards a business. Lynn also provided the initial capital of the firm by saving and investment programs.

Ability

Lynn possesses the knowledge to run such a business as Lynn had a stable job in a lawn care business and was involved in all the day to day managements of this type of business. In terms of academic background, landscape management was one of the completed courses that is relevant to such an organization. The others are rural business management, rural business management with agriculture etc. Lynn has no managing background from the previous places worked at. Lynn plans on recruiting employees from March of the first year of operations. Before that Lynn will be carrying out operations alone and will be preparing for the season of lawn care from March onwards.

Management

Beginning in March Lynn will be recruiting two employees to work alongside for the rest of the first year. This will help increase the number of lawns taken care of. For the first two months of the second year being off season for the mowing season, the initial three members will continue work as planned and speak to new customers to prepare themselves for the mowing season. Later more employees will be recruited and team leaders will be leading them. The team leaders will be responsible to report to Lynn in order for Lynn to supervise their work. By the end of the third year of operations the total team will increase to 3 teams with 3 team leaders reporting to Lynn. Having a bigger team in the long run will bring about more business activities, in this case more lawns to mow. More lawns being mowed brings more revenue o the organization.

Purpose

Lynn invested £29,350 personally into the organization and borrowed £12,000 from the bank in order to buy a van and a trailer to use for the business activities. Later lawn equipment will be purchased along with office equipment and supplies. The intent is to start the business operations with the startup cash at £15,000.

Amount

The amount needed in total after all the initial expenses are noted down in the business plan clearly. The total needed is £41,350. The break down to this is a bank loan of £12,000 and high personal investment of £29,350 which total up to £41,350. There are no amounts not mentioned in the statement of the business plan. An asset of the organization is not held a security by the bank if the organization fails to pay the bank but according to statistics, by the end of the first year of operations the bank loan payment reduces to £ 9,000.

Repayment

According to statistics, by the end of first year operations the organization managed to pay back the bank £3,000. If this continues every year, the organization will be able to pay the remaining £9,000 in the next 3 years. Although the business plan must mention the time frame they expect to repay the bank loans in order to show the commitments towards improving the business activities in order to pay the loans back.

Insurance

Ideal Lawn Services require insurance for 3 sections. First the organization needs liability in case the customer’s lawns are damaged by the companies’ employees. Second, after the purchase of the van for business activities, an insurance is required to meet legal requirements to run the vehicle. Third, the organization requires insurance to protect the employees while they perform their service to the customers for Ideal Lawn Services.

Summary

The business plan of Ideal Lawn Services are just like any other business plan that aim at providing customers with the most quality product or service. Ideal Lawn Services must aim at providing customers with effective customer service and also aim at having a target audience. For customers who are willing to enter into a contract with the company, Ideal Lawn services must be able to provide them with free cuttings or packages. This will allow the organization to retain old customers and cut costs for inviting new customers.