The Importance Of Creative Communication For Business
What does creative communication mean
When we talk about communication it might sound as an easy thing to do but is it really that easy or do we have to learn more about creative ways and strategy of communication to make consumers and business owners want to buy your ideas. We know that communication is basically massages between sender and receiver. If we are talking about our daily lives, we communicate with friends and family face to face or through our devices but is it the same way to do we are about to go for business deal or showcase new project that you have work so hard on it. It won't be the same because you have to get people attention you want to convince them that your work is amazing, and it deserve their investment, so you need to have some creative communication skills that would help you to reach your goals. Business communication can be a complex concept, but it can bring a lot of satisfaction to any organization.
When a company chooses the most appropriate communication model, it will benefit from better inter-departmental relations, faster implementation and greater visibility within the team. We need to make creative communication strategy. We need to link everything we do to the needs of the organization, and then find innovative ways to meet those needs. you must be confident when you present your ideas no matter how creative and new your idea is if are not confident and don’t make effort in it. it is not what we say it how we say it because of that you must speak clearly and be brief like you are talking to your friends you can make it easier to use charts and diagrams will help clarify information when you about to explain more detailed or difficult topics. I think that confident is the key in terms of business communication because being confident enable you to be more comfortable in presenting your ideas and also using projector or giving brochures will make it easier to understand.
When you look at the business owners, managers, and employee you need to do research on them to know how to get their attention for example if your manager is baby boomers he/she will not understand what you are talking about if you do not consider the way you speak you have to make it sampler and easier to them. Reveal the information that most important first it will be better if you organize a list of your speech with the most important points so if you forget or lost focus you can back on trill. Asking questions is a must you want to make sure that your audience understand and get the idea it is like feedback. In business the more information the better but you have to ask the right question to get the information.
Emotional intelligence is in line with others' feelings and emotion. It can be as simple as observation and extra care when someone has a difficult or complicated week, such as understanding historical or social problems that may personally affect someone. At work, high emotional intelligence directs social interactions and helps people work together more effectively. Improves communication and allows teams to discuss with different opinions. Also, body language, facial expression, and voice are important to engage with the audience to get their emotion and empathy toward your idea.
There is a statistic that dr. lund shared in interview with forbes that most of our messages is 55% is based on facial expressions and body language, 37% is based on the tone the voice, and % is based on the words said. You might also use your manners because good morals make every interaction, work or otherwise smoother. Tim Askew writes, “There is a reason for manners and courtesy and it is not just to be nice. The purpose of manners is to give us a practical structure to deal with each other... It is the glue of civilization and a utilitarian road map for dealing in everyday business.”
In conclusion
The success of a business depends heavily on good communication. Effective communication eliminates barriers to the business goal. Failure of communication or ineffective communication may result in loss of money, time, energy, opportunity and even good faith business.
