The Importance Of Reciprocity In Business
Reciprocity. This word was mentioned in a book about business negotiations. The author told such a story. On the way to the Taj Mahal, the author met a little girl and sold him a peacock feather as a tourist souvenir, but he did not buy it. The girl did not give up, and while she was selling to him, she introduced him to the history and folktales of the Taj Mahal along the way. So they went down all the way and talked about it. When the author left, he only bought one thing as a souvenir, the peacock feather in the hands of the little girl.
If we describe this story in a commercial language, we can see that the little girl’s understanding of the Taj Mahal is the product in the hands of the little girl, the author as a tourist and intellectual, the little girl knows that the author is interested in her story, so the author is her target customer, the little girl does not use the sales results as the criterion, and the initiative to provide products, relying on the trust of the author's solvency and willingness to pay debt, so here can count a receivable, and Under the contract of "morality" or "gratefulness", the author finally purchased the peacock feather and repaid the debt. This is a model of typical business logic. Therefore, in terms of reciprocity, reciprocity is what you can bring to others.
Then, what can you get from others? The former is your product and the latter is your market. In this case, what can you bring to others, is that you can solve the pain points of others and meet the needs of others? After that, you can get anything from others, and whether others have the resources to satisfy you. Whether it is money, connections, or unique skills. In essence, it is a resource. Without such resources, the business logic of reciprocity cannot be perfected. Just like you can never sell luxury goods to poor people, or teach dumb people to become a singer. It is difficult to operate in a real-world framework, such as entrepreneurs and investors. Investors should help entrepreneurs. This is just a “should” in the status quo, and the chances of success are minimal. Only when entrepreneurs can come up with what investors want, and investors have the money and connections that entrepreneurs want, this is the “nature” of business logic.
Therefore, whether you are a salesman, a business, or a negotiator of cooperation, you should think more about what you can bring to others, and can others meet your needs. Because of reciprocity, merchants want to reduce costs while seeking benefits and have already reached higher profits. Time and again greed will cause them to lose their business ethics. I feel that such behavior is not advisable.
