The Main Aspects Of Preparation Of Business Presentation
Introduction
Current business activities require us to be more skillful in interpersonal communication. Interviews, telephone conversations, holding meetings or meetings, and all business communication activities require us to deal directly with superiors, co-workers, subordinates, prospective clients and so on. In the business world, the presentation hold many important events such as submitting new project proposals, developing new products, expanding markets, etc. , is not new. A good business presentation will have a good impact on institutions or institutions. Therefore, business presentations must be carefully prepared so that the objectives of an effective and efficient business presentation can be achieved.
Referring to the Merriam Webster dictionary, the presentation is defined as an activity in which someone shows, describes, or explains something to a group of people. That is, presentation is an activity where someone shows, describes, or explains something to a group of people. In general, business presentations have four main objectives which can be described below:
Inform Business Messages to Audiences
One of the most common business presentation goals is to deliver or inform (inform) business messages to an audience. Business messages that are delivered must of course be interesting, simple, easy to understand, and pleasant to the audience. Avoid boring, monotonous, unclear, and difficult-to-understand forms of presentation.
Entertaining Audience
In addition to providing information, business presentations also have the purpose to entertain (entertain) the audience. That is, to achieve the purpose of business presentations a speaker needs to insert fresh humor that can bring the atmosphere to life. However, the atmosphere in business presentations also needs to be controlled, not to get out of control so that the atmosphere is like a joke or a joke.
An experienced speaker will know when he must change the rhythm of the presentation and when to include freshening humor. The thing to remember is that humor inserted in a business presentation is only a distraction and not the main one.
Touch Audience Emotions
In addition to providing entertaining clan information, business presentations also have the goal of being able to touch the emotion (emotion) of the audience. An experienced speaker is certainly taboo about how to convey business messages that can touch the emotions of the audience.
With an attractive style of speech and voice intonation, a speaker is able to arouse the audience's emotions. For example, a speaker can inspire the emotions of the audience to be excited, moved or drifting in concern, through the expressions raised by the speaker.
Motivate Audience to Act
The final goal of business presentation is to provide motivation to the audience to do or act something as desired by the speaker. In motivating an audience, a speaker needs to explicitly state the clan instead of using platitude. In the sense that what the speaker wants must be explicitly and clearly included in the presentation. For example, the speaker urged employees to reinforce their commitment to improve work discipline, improve the company's competitiveness through improving the quality of products and the like. In short, how a speaker can bring the audience's reaction. There are four aspects which considered as the basic of the business presentation, namely the attitude and style of presentation (attitude), knowledge (experience) and experience (preparation) that are mature. Among these four aspects, preparation is the main aspect of doing business presentations.
"Perfect preparation can prevent a bad appearance, " said Peter Urs Bender (1994) in his book Secret of Power Presentations. Having an attitude that is sociable, easy to communicate, has a lot of work experience and is knowledgeable widely does not guarantee a person can make a business presentation well. Good preparation is the main foundation in doing so.
Presentation Technique and Preparation
As already mentioned above that every presentation need a preparation. Preparations needed for business presentations cover several things including:
Mastery of topics or material to be presented
Mastery of the material to be presented is one of the important conditions so that what you want to convey to the audience can reach the target. Unpreparedness for the material that will be presented not only hinders the delivery of messages to the audience, but will also provide an image that is not good for the speaker concerned. Therefore, master the material well before making a presentation in front of an audience.
Mastery of various presentation aids well
Besides mastering good material, what is also important is how a speaker is able to utilize various business presentation aids for the achievement of the desired goals. Various business presentation aids that can be used include: whiteboards, markers, overhead projectors (OHP), transparencies, slides, computers, charts, flip charts, video cameras, tape, television, clan LCD projectors.
Analyze Audience
In order for the purpose of business presentation to be achieved well, a speaker needs to know who is actually an audience. Through the questioning approach using question words such as: what, who, where, when, why, and how, a speaker will be able to identify who the intended audience is so that they can make various anticipatory preparations.
Analyze the Location Environment or Place for Presentation
In order for the business presentation to be carried out to achieve the goal, a speaker needs to know more about the location of the location or where it will conduct a business presentation. Understanding of the environment or the atmosphere of the location for the business presentation will provide convenience to a speaker in arranging presentation aids that are appropriate to the atmosphere of the location. For example, if the location used for the presentation has enough space, how is the layout of the room, the shape of the table and seating for the audience, and so on. From the other various source there are still another things needed to be prepared such as:
Making the material of presentation
We have to remember that an interesting presentation is not too much writing on the slides. Presentation slides should contain important points to be conveyed. The description is clear, you must convey it verbally. For this reason, the skill in speaking is crucial in the presentation. Presentation material should also not be boring. Make interesting material designs and give relevant supporting illustrations. The material must be adjusted to the audience's goals and targets so that the information you want to send can be conveyed properly. Don't forget to also create material based on data. Because the audience is very happy to see a presentation that presents real data from an event.
Practice your presentation
It's useless if the presentation slide design is interesting and interactive, but in its delivery you are very stiff. You should do enough training to recognize the points on each slide. This exercise also aims to finalize the material you want to convey later. Make sure the method is delivered according to the target audience, so that the audience is not bored hearing your presentation.
Prepare supporting tools
For the sake of fluency during the presentation, make sure all supporting equipment is prepared. Laptops for presentations prepared under normal conditions are not problematic. Be sure to remain charged so that the laptop does not die suddenly during presentation. You also need to back up presentation files on other devices such as smartphones or flash disks. This is in case if there is trouble on the laptop. You can also prepare a laser pointer to make it easier to explain points in a slide.
Prepare yourself and mentally
If the technical problem is correct, now it's your turn to prepare yourself and your mentality. Make sure to always take care of your health, don't let the time when your presentation is less fit. Mental also needs to be prepared, so that what you have prepared beforehand doesn't just disappear because it is mentally down.
