The Role Of Athlete Management In Sports

In India, International Sports is competitive and challenging. Evolving Indiansports has a mountain to climb. Need the best of support. We are a diverse population with various sports being played across thecountry. India has also hosted and co-hosted several internationaltournaments. International Sports represents the highest performancestandards for sportsmen the world has ever seen with records broken atevery opportunity. In recent times, there has been a rise of leagues leading to new emergingtalents seen in the country.

The Go-Sports Foundations have set of programmes and projects for athletes. Theathlete manager should understand athlete requirements and execute aprogramme to reach goal by strengthening skills.

Athletics is not just about playing a sport and performing. There are many factors involved and itwill be the role of the manager, so sports persons can concentrate on the sport. Evolving Indiansports faces challenges as never before. Sportsmen need integrated comprehensive micromanagement to excel. Even the prodigious will be lost without support. Thus, the need of anathlete manager.

Athlete manager would need to be people person in building relationships and expanding network to provide outmost comfort to meet the needs of the athletes. He/She must have effective communication to simultaneously manage interests and perceptions. Being a people person, manager will always need be in constant touch with the athletes to ensurehe/she is maintaining good progress and if he/she would need any requirement to connect themto experts. A positive relationship based on open communication can help any candidate rise.

Athlete Manager should ensure physical training, performance appraisal, Technical support for excellence, nutrition, avoiding and managing injuries, opportunities to perform, goal setting, psychological competitive strengthening and sponsorship form the gamut of support.

To ensure athletes perform excellent on the field, managers should work closely withsports science experts for conducting assessments and monitoring progress. Athlete manager needs to be a tactician and astute negotiator so he/she can bringabout maximum material support by contracts and sponsorships. Athlete Manager should enjoy travelling. He/She will need travel with athletes to tracktheir progress to ensure athletes are moving in the correct path. They should ensure athletes have the best facilities in training.

The managers should bring in new experts when necessary and maintain database to meet the requirements needed by athlete. The athlete managers need to have media contacts and to create good image forathletes. The managers should be passionate about sports. They should be well-read and knowledgeable about the industry and always keen and open to learning.

15 April 2020
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