A Brand Analysis Of COS
COS is a fashion brand for women and men who want a modern, functional and classic design. Their clothes can last beyond seasons. Their design is timeless. Their clothes are inspired by art, technology and architectural design concepts. They launch in London, 2007 on Regent street and launch an online store in 2011. COS has 197 stores in 34 countries in Europe, Australia and Middle East. COS is known for their durability and its minimalist silhouette, natural textiles and subtle colour palete. Their product is minimalistic, quality with timeless design and polished silhoutte. Their products are inspired by the technology, art and architecture. Their price of clothes is affordable with their good quality material. For their products is you get what you paid for because of their material and natural textile they use. When they have end of season sale it is usually 50% off.
The customer view of their clothes is they are paying for a good quality garment that can be used for quite some time. Their products are mid – price product. They have their own retail stores that their locations are carefully considered, applying architectural design concept that preserve buildings original feature whilst creating a modern, welcoming space. They also have their own website where they put up their look books at and sell their clothes. They also have fashion shows two collections one for spring and summer and another for autumn winter.
They promote their products through fashion shows, pop up stores, online magazine and social media. On social media they usually post an aesthetic picture of their clothes on Instagram and they will put their caption on where they can find the item. COS collaborates with different organizations such as architects, artists, chefs and schools. One example is COS x Sophie Smallhorn where the collections is about colours, proportions and volume. The process of their store is you can return to them if you don’t like the item within 30 days and they will refund it to you. Excluding underwear, swimwear, earing and cosmetic.
Their physical evidence is on their website they have this explore page where they can look at Things where they can see what inspire them from all over the world. Such as music, architecture and arts installations. This way they connect with their customer at a personal level. Their website on things They also have a website on their projects where they show behind the scene and who they collaborate with. Their brand touchpoints are their aesthetic pictures on Instagram where they can connect with their customers and tell them where they can get the item. Their ease use of their website results in a sensory and intellectual experience.
When they receive their packages when they buy online it gives the customer satisfaction. They also focus more on their returns when customers want to return the item.
