Essays on Brand

Many consumer brands seek expansion outside of their domestic markets to increase mostly their profit but the reasons for expansion can be numerous. International expansion has become increasingly easier due to less restrictions on local borders and the development technology that can facility international expansion....

In this paper, the definition of what a brand truly is will be discussed, as will my favorite fashion brand; Adidas and an old fashion brand that I used to love: The North Face. As learned in module one of lectures for FMD 410, the...

In the last decade, a new form of social interaction developed in the online space – social networking platforms. Clearly, brands took advantage of the constant networking and flow of information in order to stay connected to their customers online, through social media marketing (SMM)...

A brand is one of the most distinguishing features of any product and many companies are aimed at strengthening their brand names to create higher brand recognition and customer loyalty. The question is: does brand name have an impact on consumer behavior in purchasing products...

Gabrielle is the creator and founder of ‘Chanel’. She was on born on August 19, 1883 in Saumur, France. She was raised in an orphanage and had to be taught how to sew. Something unique that no one ever thinks about Gabrielle is that she...

UNIQLO – is a Japanese brand which was owned by the Fast Retailing Co., Ltd. and had gained an international fame in the last decade. Since 1949, the company worked as an Ogori Shōji men’s clothing store in Ube. In 1984, the first “Unique Clothing...

Viacom is home to premier worldwide media brands that create interesting entertainment content – including television programs, motion pictures, short-form content, games, (related to people who use a product or service) products, (sets of audio/video files), live events, aand social media experiences – for audiences...