Advertising is a prime target of attack and scrutiny. It has been accused of misrepresenting women in the media. This misrepresentation is not concerned with the quantity of women appearing in advertisements but the qualitative representation which is considered far more alarming and pejorative. This...
Colin Kaepernick was selected to be the face of the Nike advertisement campaign, thrusting into global prominence, a controversial move that generated public backlash and support in equal measure. Kaepernick came into prominence when he led other athletes to kneeling as the American national anthem...
Ogilvy on Advertising was written by David Ogilvy in 1983. Throughout the book, David Ogilvy discusses numerous “rules” and “pieces of advice” per chapter that he feels are pertinent to advertising. Although it was written almost four decades ago, many of his “rules” and “advice”...
The New York Times “Truth” campaign was delivered to consumers to help them understand that delivering high quality independent journalism requires commitment, expertise, knowledge, and time. The advertisement was made to allow consumers to see how important it is for people to support them and...
As stated in the previous paragraphs, online social networks constantly collect numerous kinds of personally identifying information, such as names, gender, date of birth, email and phone numbers. This data is mainly exploited by the social networks to provide advertisers the most accurate targeting possible....
The “Worlds Apart” campaign was made for consumers to find common ground with people who have opposing views through face-to-face interaction, conversation, and team building. This commercial was based on a social experiment with the product not being shown until the very end. The brand...
As many have seen, this year has been full of many advertisements, but the one I will be evaluating will be Nike’s late 2018 “Dream Crazy” campaign, which had an attitude towards young dedicated athletes and long time supporters of the brand. Advertisements help influence...
Consistently, there are a huge number of dollars spent on humorous advertising. Publicists and scholars discovered that some 10% to 30% of promotions contain a few sorts of clever usage of humor. In the 2009 Super Bowl ads, about 71% of commercials contained some type...
The main idea of this commercial is to send a message about the importance of speaking up against bullying. In this PSA, 95 percent of consumers reported the bullied Whopper Jr. , and only 12 percent of consumers who witnessed a high school student being...
The brand, Be the Match, created the campaign, “Be the Guy” to show millennial men that becoming a bone marrow donor is easy and non-time consuming. They created small clips to allow their target audience to understand that this surgery can fit into their everyday...
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