Advertising things that are injurious to health is not a good thing. Promoting safe and healthy lifestyle choices is an increasing concern for health authorities because companies today are promoting things are not good for one’s health. In today’s society people are diverted to the...
Essays on Advertisement
This advertisement is a poster from an anti-black racism campaign which is launched by the City of Toronto and the Ontario Council of Agencies Serving Immigrants (OCASI). The target audience for this advertisement are not only Torontonians, but also people in Ontario and Canadians. This...
In September of 2018 Nike released their new advertisement that lost them millions of dollars! A few questions that may come to mind are “Aren’t advertisements used to bring more customers?” Or maybe “Millions? How could that possibly happen?” My answer to both of those...
Advertisements are used by companies to convince consumers that their product is the best on the market by appealing to their audiences. Advertisers do this by presenting their products in a way that will make it seem like a need for their targeted audiences. The...
Before diving into consumption and how it shapes us as consumers, what exactly is “consumption”? In The Oxford Dictionary, the term “consumption” is defined as the “using up; destruction; waste; amount consumed; wasting disease”. However, in our day-to-day life, the common use for said term...
Nike’s newest advertisement, featuring Colin Kaepernick caused an uproar recently. The black and white advertisement includes a close-up photo of ex-football player Colin Kaepernick’s face with the quote “Believe in something. Even if it means sacrificing everything”. The influential multifaceted corporation, delved into the political...
A brief is a written document presented by the client to the creative agency which includes all the necessary information about the product or brand and the demands for producing a TV Commercial. Sometimes the client also asks the agency to pour in ideas and...
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