Essays on Marketing and Advertising

The late 1800s and early 1900s were turbulent time for women. During this period women were in the heart of the suffrage movement. Through the suffrage movement women were able to get the right to vote and many more civil rights. As a result of...

For my capstone project I look to plan and create an effective form of marketing for State Farm Dumra Insurance. Of course, this entity already has a marketing plan but because it is a new agency in Austin, I believe I can support its growth...

Millennials, a term used for people who are the ages in between 18- 35 years old. They are born and raised into different factors, different culture and with the advancement of computer era. This era is the most talked about generation to date. They are...

The power of language deeply influences people’s thoughts, feeling, and attitudes. It can persuade, make people feel happy or evoke disappointment – all depends on how it is used. As an inevitable part of advertisements, language in the form of slogans plays a special role...

Playing game can be included in one of the things that people like to do as a hobby or as a time killer. Moreover, games can promote relation and engage audiences and consumers since there are games that required multiple people to play it. According...

Grey Advertising was founded in 1917 by eighteen-year-old Lawrence Valenstein and seventeen-year-old Arthur C. Falt in New York’s garment district. Forty-one years later, Grey advertising went north of the border to Canada, where they would open their second office in 1958, in the city of...

Marketing is basically a morally strong activity as much as it seeks to find ways to meet people’s needs and desires, thus expanding their freedom and contributing to their personal and social achievement. This spatial connection of the purchaser, notwithstanding, which supplies a positive good...

Marketing is aimed at passing information about a business and its products to the potential customers. It brings to the attention of the potential customers about the availability of a product, service, brand or an idea. As part of the marketing department at SanDisk, I...

Today, there are various controversial topics that inspire people to come up and start spreading awareness, even when consequences may happen. One of these topics has to do with Black Lives Matter, a dedicated movement for the rights of African Americans in the United States...

The advertisement I chose, from Scott Stantis in the Tribune Content Agency, 2018, is a black and white cartoon with a skeleton is dressed in a black robe, feeding a baby a bottle labeled ‘vape’. At first glance, it seems that the baby is potentially...