Essays on Business Plan

Through this Entrepreneurship and Business Planning (“EBP”) course, I have come to understand how businesses have tweaked and evolved their marketing strategies to achieve their company’s goals. This project is the combinations of effort of every group member which make me feel very energetic in...

Having recently acquired the Broadway Café, this report aims to develop a new, successful business plan designed to revitalize the Broadway Café. This strategy will consider several factors that make up the current business situation, such as the opportunity to implement Information Technology systems and...

There is an abundance of digital marketing assets accessible to advertising experts. The trouble, is dealing with these assets; not exclusively to discover those that are definitive, yet for those that can be best connected to specific business promoting methodology. Not all digital marketing assets...

Known as Mr Shone, Mr Shone is the owner of Shoney’s Dining & Bar. He runs Shoney’s Dining & Bar with his beloved wife Mrs Kathie along with his business partner Mr Roger James and his wife Mrs Karen Chang. Shoney’s Dining & Bar is...

Up-selling is the act of urging clients to buy more costly products or other additional items and trying to make more gainful deal. While Cross selling welcomes the customers to buy complementary or related items. Cross selling and up-selling are equally beneficial when it is...

During the first week of lectures we looked at the 7 factor challenge which looks at a specific environment and general environment within an organization. Most businesses fall under the general environment category which typically include the forces; economic, labour market, technological, global, political, societal,...

Business failure is one of the important topic in this era and several research had already did on this topic “why do company failure”. Several business entities has been closed due to several reasons. Dick Smith Holding was one of them, which got collapse and...