The New York Times “Truth” campaign was delivered to consumers to help them understand that delivering high quality independent journalism requires commitment, expertise, knowledge, and time. The advertisement was made to allow consumers to see how important it is for people to support them and...
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The aim of this case study is to analyze the moment of change where The New York Time’s implemented the technical and strategic plan of moving to digitalization and a paywall. In 2011, the New York Time’s made news content available through mobile devices such...
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