Essays on KFC

Using China as an example, not only has KFC managed to successfully establish a branch in China, they have also outnumbered the world fast food leader in that country (McDonalds). To be able to achieve this KFC had to be innovative, using groundbreaking skills in...

Significant moments in organizations nowadays are very technical and strategic since it harbors the outright shift from the former operations in firms to a completely new one which has to be managed in its right frame and scope so as not to temper with the...

The concept of the combination of brand communities and how customers integrate into these brands is the main focus of this study. We will also try to understand the role of social media in the brand community integration. The concept of communities is not new...

Fast food business serves food such as hamburgers and sandwiches, it is a popular business around the world and it has many brands, it can be local or global brand, the local one offers more traditionally prepared foods, But global food concept is one of...

Humans have always produce waste and disposed it in some way, so waste management is not a new issue. What has changed are the types and amounts of waste produced, the methods of disposal, and the human values and perceptions of what should be done...

A service blueprint is a picture or map that accurately portrays the service system so that the various people involved in providing it can understand and deal with it objectively irrespective of their roles or individual perspectives. The service blueprint which is shown in this section...

The concept of Corporate Social Responsibility (CSR) becomes well known in the 21st Century. Many companies conduct CSR projects to form positive images. CSR is an ideological theory about weighing the responsibilities and contributions of a company to the society. In clear words, it means...

Dunkin Donuts Dunkin donuts is a well-known, well established coffee and baked goods brand. It is known as a common Fast Food (FF) franchise as it was started over 60 years ago in Massachusetts and has since expanded globally. Dunkin Donuts is owned by Dunkin...

Agreements that sell a product or service made by another company or legally allowing a business to operate using the name of another company.KFC operates using a franchise system where the franchisor grants differs amounts of independence to the franchisees to use the brand name...