Using China as an example, not only has KFC managed to successfully establish a branch in China, they have also outnumbered the world fast food leader in that country (McDonalds). To be able to achieve this KFC had to be innovative, using groundbreaking skills in...
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Dunkin Donuts Dunkin donuts is a well-known, well established coffee and baked goods brand. It is known as a common Fast Food (FF) franchise as it was started over 60 years ago in Massachusetts and has since expanded globally. Dunkin Donuts is owned by Dunkin...
8 Pages3511 Words
1230
Agreements that sell a product or service made by another company or legally allowing a business to operate using the name of another company.KFC operates using a franchise system where the franchisor grants differs amounts of independence to the franchisees to use the brand name...
5 Pages2145 Words
2027
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