Essays on Gift

Is it your kid’s special day and you’re all jumbled up where to splurge to buy the best gift for him. Whether it’s the celebration of your kid coming first in the school or the joy of celebrating his birthday or lighting his life with...

A brand is one of the most distinguishing features of any product and many companies are aimed at strengthening their brand names to create higher brand recognition and customer loyalty. The question is: does brand name have an impact on consumer behavior in purchasing products...

Any product with an assigned status of a gift is much more complex in comparison to its non-gift form due to essential functional components of the gift-giving process discussed in the previous paragraph. A gift itself is a central part of the process which reflects...

A brand is one of the most distinguishing features of any product and many companies are aimed at strengthening their brand names to create higher brand recognition and customer loyalty. The question is: does brand name have an impact on consumer behavior in purchasing products...

Any product tangible or intangible can be transformed into a gift and this process is regulated over social relationships and giving occasions. The intensity of the donor-recipient relationship and the occasion has an influence on the level of involvement in the gift-giving process. Thus, gifts...

Any product tangible or intangible can be transformed into a gift and this process is regulated over social relationships and giving occasions. The intensity of the donor-recipient relationship and the occasion has an influence on the level of involvement in the gift-giving process. Thus, gifts...

This short paper focuses on the ‘relational’ conceptualization and attempts to investigate the personal context of the consumer-to-consumer gifting, where gifts are given by one person to another person. The transfer of goods can be considered as a gift exchange when they are (goods) are...

Gift-giving is one of the oldest human activities that became a universal behavior and an integral part of most cultures. The process of exchanging gifts in modern societies begins with the birth of a child and continues throughout the life. In between, the variety of...

Any product with an assigned status of a gift is much more complex in comparison to its non-gift form due to essential functional components of the gift-giving process. A gift itself is a central part of the process which reflects the rest four components: occasion,...