A Study On Social Media And Techno Stress
Abstract
In today’s technology-centric world, people are becoming increasingly dependent on the Internet. The most common form of the Internet used by most is the social media, which are used to communicate, share, collaborate, and connect. However, continued usage of a hedonic system can be linked with instinct or addiction. Since problematic usage or behaviors can lead to negative outcomes, this paper aims to determine differential effects of Internet and social media addictions its ill effect in form of social media-related techno stress. The results support the link between Internet and social media addictions with increases in social media-related techno stress among masses. Additionally, these effects are moderated by culture. Implications for research and practice are discussed along with future directions for this creek. Proposed paper is a review paper and analysis and conclusions of the study designed with the use of secondary data.
Keywords: Techno stress, Social Media, E-Socialization, Culture. , E-socialization. *Associate Professor (TIAS), **MBA-3rd Semester, Student (GIBS) 126 | Artificial Intelligence: Robotic Solutions for Business
Introduction
In today’s technology-centric world, people are becoming progressively dependent on the Internet for their jobs, their information needs, and their entertainment. The social media has considerably changed the way of individuals or organizations communication or interaction. This anticipates a new singularity of socialization. The socialization that takes place through Information and Communication Technologies (ICTs) and can be termed as electronic-socialization (e-socialization) where social media is specifically the source of e-socialization at the modern age. E-socialization has changed the traditional way of socialization with its own pros and cons.
E-socialization limits fulfilling shared experiences of events and life in general. Not all e-socialization is shallow. Sure, most of it is, but it has the likely to be just as meaningful as face-to-face social interaction. However, the augmentation of manners and empathy, to some extent is linked to the experience and exposure with real face-to face social interaction. For example, being part of a conference in a meeting hall has the opportunity of much greater experience and exposure than being part of a video conferencing through ICTs. Kaplan and Haenlein (2010) defined social media as “a group of internet-based applications that build on the ideological and technological foundations of Web 2. 0, and allow the creation and exchange of user generated content”. Thus, individuals and organizations can create, communicate and share information and socialize virtually with social media applications. The increasing use of social media has enormously influenced the socialization process than it was ever make-believe. With the growing use of social media which certainly has its value, users should be aware of the safety issues and its deleterious aspects as well. These concerns may not only be confined to the individual level but also to the organizational level. Top management needs to be aware of social media repercussions and monitor the employees’ use of social media at workplaces, A Study on Social Media and Techno Stress | 127which is certainly a challenging task. Even if we talk about individuals the seriousness of wrong use and its ill effect can never be ignored.
Objectives
Objectives of this study are:
- To study the association between social media use and techno stress.
- To examine techno stress as a mediator in the relationship between social media.
- To study on social media and techno stress faced by the people.
Research Methodology
This is a review paper. Mostly secondary data has been used from different journals, newspapers and online sites are used as a source of information for the study. Different research papers are reviewed, observed and analyzed for conclusion. Literature ReviewThis paper is a review research,some research articles have been reviewed and it shows that internet communication is advantageous for shy or marginalized individuals, thereby enabling them to practice social skills without the risks associated with face-to-face communication (McKenna, Green, & Gleason, 2002; Subrahmanyam, Greenfield, & Tynes, 2004) stated However, scholars also view online communication as “asocial” in nature because, “time on the Internet-email or otherwise-is fundamentally time spend alone” (Nie, Hillygus, & Erbring, 2002,p. 239) said this relatively new social gathering occurrence taking place on the online public domain can be termed as online-socialization, techno- socialization, cyber socialization or electronic-socialization. This new socialization phenomenon allows one-to-one, one-to-many, many-to-many contacts and requires only an internet-enabled device such as a computer or smart phone etc.
Therefore, the advent of social media has enormously changed business operations, communities’ interactions and individual lives. Although, social media helps in shaping people’s connections with others through several social media platforms (Colliander & Dahlén, 2011). However, these networking platforms may also be doing harm than good. Social media is not only changing how we communicate, but how we interact with each other in everyday life. Therefore, studies on the adoption of social media have increased dramatically (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011; Mangold & Faulds, 2009; Ngai, Tao, & Moon, 2015). Scholars categorize social media into three broad categories: individual, social, and organizational.
At the organizational level, people are enabled to share their information among masses by social media and take advantage of various business occasions worldwide. At the social level, social media has broken communiqué barriers thereby giving every individual an equal opening to communicate with anyone worldwide. At the individual level, social media enable individuals to receive news, share material or messages and make friends universal (Ngaiet al. , 2015). The advent of social media entails a blurring of limitations between the private and the work domain, as the discussion on social media never rests and workers can be connected to it 24 hours a day on their (mobile) communication devices; this can lead to an invasion of work into the private domain and recreation time (Ammons & Markham 2004; Greenhaus et al. 2006; Hogan 2010; Ayyagari et al. 2011). Third, the conversation on social media passages takes place on many and often changing daises at once, such that it becomes difficult to keep track of relevant sources and community movements. This has the potential to create a high level of uncertainty (Ayyagari et al. 2011).
Social Media-Related Techno stress
Techno stress is any negative impact on approaches, thoughts, actions, or body physiology that is caused by technology (Weil and Rosen 1997). Symptoms of techno stress include the inability to focus one’s devotion, increased irritability, and the feeling of loss of control (Ibrahim et al. 2007). said Techno stress can be caused by overuse of a technology in a particular situation, particularly when the technology involved is not primary task-related (Brooks 2015). Of the five techno stress creators identified by Tarafdar. (2007), three are of specific interest, namely overwork, conquest, and complexity. Overload occurs when users have to spend more time working (or have to work faster) due to social media use, and can lead to multitasking and trying to accomplish different information-processing tasks simultaneously. Multitasking in excess can lead to hurried and ineffective information processing, resulting in reduced performance (Fisher and Wesolkowski 1999). conquest occurs as social media permit people to be reached anytime; due to continuous connection to social media, the boundaries between work and personal life suffers or missbalanced, leading to negative effects on both work performance and personal lives. conquest may impair performance because of unnecessary disturbances to work. Complexity describes situations where users need to invest time and cognitive means to understand and master social media due to increasing complexity of the technologies. These three conditions were selected as they are directly applicable to the context of the study. The other two creators identified by Tarafdar et al. , insecurity and uncertainty, were not included because they are not applicable to the sample.
In particular, insecurity is refers to users feeling threatened about job security, and uncertainty arises from users’ perceived needs to constantly learn about new social media. Insecurity and uncertainty would be primarily applicable for situations where the users’ primary job functions revolved around social media usage. Since the sample being investigated does not use social media as part of their job functions, these two creators are not applicable. Techno Stress as MediatorWith the introduction of smart phones and access to the internet, people can work at anywhere and anytime.
However, it has some negative effects like an invasion of privacy and information leakage, resulting in techno stress, thereby leading towards counter-productive work behavior (Lee & Park, 2015). Hence, this study proposes that techno stress is one of the underlying processes through which excessive social media usage is related to workplace deviation. ConclusionThe phenomenon of social media is relatively new to academia, and due to the excessive use of social media, we expect that in-depth studies should be conducted in upcoming years. However, this study anticipates that the overdependence and compulsive usage of social media in everyday life lead towards enhancing techno stress levels of individuals, eventually, escalating workplace deviance. Thus, the present study framework shows the link between social media, techno stress, and deviant workplace behavior, and provides a reference for the future studies to stimulate new ideas in order to minimize the levels of techno stress and deviant workplace behavior.
