Analysis Of European Company L’Oréal

The company from European that I choose is L’Oréal. They organize their company through:

Classical Perspectives

L'Oréal Paris is a very well organized company, from the top managers to factories. The boards' committee is formed by managers from diverse geographical zones in which L´Oréal is located. In the field of research and innovation, L'Oréal has been concentrating on making a high-quality product, which is strategically spread and managed in different countries. These have resulted in advances in productivity and better utilization of equipment because every worker is doing one particular task in which they specialize in order to achieve the organization goal. Each worker is selected to perform a particular task based on their skills and qualification. Learning is part of its culture because as a beauty company it has to be flexible, creative and adaptable with the change of environment due to this L’Oréal offers training to its workforce so that they can cope with the continuous changes by offering a different type of training program at every field of its worker’s career in order to develop talent right from the start and at every step of their workforce careers whether they are from the production, marketing or management sector. L’Oréal also frequently announcing new and exciting development constantly, they never ceasing to make great efforts in order to upgrade on their existing products.

Behaviour Management Perspectives

L’Oreal has been ranked amongst the top ten best companies to work for in Europe and has an excellent international environment, workers are encouraged to take responsibility at a very early point of their careers and high wages is paid to them. They also improving loyalty by providing long-term employment with an emphasis on the well-being of their employees and offer a program of wellness this is because a great company that takes good care of their employees. In addition, L’Oréal offering a stable employment for their employees in order to produce high productivity and also improve employee morale and satisfaction.

Employee and Team Centered Perspectives

In L’Oreal, managers from different field will help the new employee in choosing their area of specialty and educate them in how they can apply their knowledge in day to day business decision making. According to L’Oreal one of the main reasons for their success is the special relationship they have with their people. The maintenance of a good relationship depends on almost equal work distribution amongst the workforce between worker and management, the worker produces and the manager manages. L’Oreal not only provides training to its workers for the preparation of standardized beauty product but they also provide management trainee program to its managers. Through both of these training programs chances of conflict is reduced as the managers know that they should supervise and the workers know that they should produce the product. This equal distribution of work results in a pleasant working environment at every level in L’Oreal. L’Oréal Manage their division structure in term of:

Product

L’Oréal is the largest cosmetics manufacturer in the world and sells their products for women and men worldwide. Product departmentalization is through groups jobs by product line. L’Oréal has a portfolio of international brands that cover all the lines of product enclose the five major beauty categories cosmetics, skincare, hair color, hair care, and hairstyle includes such well-known brands as:

• Hair colors brands: EverPure, EverStrong, EverSleek, EverCreme, and EverStyle
• Hair care brands: Advanced Hairstyle, Elnett, and Studio Line hairstyle products
• Skincare brands: Revitalift®, Youth Code, Age Perfect®, Men Expert, Sublime Sun, Pure-Clay and Pure-Sugar products
• L'Oréal Paris Cosmetics: Colour Riche®, True Match ™, Infallible, Studio Secrets™ Professional collections, Voluminous®, Double Extend®, Telescopic® mascaras, among many others.

L'Oréal provides its products under the L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and other brands. The Professional Products Division markets products used but also sold in hair salons. A privileged partner of hairdressers all around the world, it supports them in every facet of their development and offers them high-level training. Its portfolio of differentiated brands meets the needs of all types of a salon. Professional Products Division brands such as L’Oréal Professionnel, Redken, Kérastase and Matrix.

Customers

Customer departmentalization is one of the ambitions of L´Oréal to make customized products for all diverse customers that worldwide. L'Oréal Paris offers from all continents male and female beauty products of all types of makeup, skin care, hair care, styling, hair color from the excellence innovations in terms of quality, efficacy, and safety from its Research Laboratories itself. The worldwide success of legendary franchises such as Color Riche lipstick, Revitalift skin care, Elnett hairspray, Elsève hair care, Preference hair color or Men Expert Hydra Energetic skin care for men, reflect the brand’s unique expertise from the greatest beauty experts. Including Christophe Robin for hair color, Stéphane Lancien for hair care and styling, Tom Bachik, manicurist to the stars, or Orrea Light, Color Designer. The price is also accessible in all mass-market retail channels such as hypermarkets, supermarkets, and drugstores on every continent.

Geographic

L’Oréal Luxury brings together a unique set of prestigious brands. These brands are sold through selective distribution, broken down between department stores, perfumeries, travel retail outlets, but also its own stores and through e-commerce websites. L’Oréal Luxury Division brands such as Giorgio Armani, Kiehl’s, Ralph Lauren, Shu Uemura, and Diesel. In addition, the Active Cosmetics Division distributes its products worldwide in healthcare products distribution channels, primarily through pharmacies, drugstores, medispas and, in some countries, dermatologists. Its unique portfolio of brands, which meets all the needs of consumers in terms of health-beauty, and its privileged partnership with healthcare professionals have made this Division the world’s No. 1 in dermo-cosmetics. Active Cosmetics Division brands such as Vichy, La Roche-Posay, SkinCeuticals, Innéov and Roger & Gallet. These brand were distributed its products and expresses its values through a network of exclusive stores but also complementary distribution channels through Internet sales and airport shops.