Analysis Of People’S Motivation To Sign Up For Gym Membership
In my opinion, the most suitable trait that explains one’s motivation to sign up for gym membership is the influence of self-consciousness. It is a trait that explains people who are concerned with the way they appear to others are less likely to complain directly to a business or in front of others. Self-consciousness is more like focusing on yourself. This happens when that individual is suddenly asked to speak in front of crowd. At this moment, everyone eyes are on you and suddenly you are aware of adrenaline rush and that is when you feel yourself sweating and shaking. During this time, you need to prepare yourself to talk and become more nervous. This is an example of self-consciousness and it prevents yourself to be confident in front of the audience.
Same goes with the one’s motivation to sign up for gym membership. It always goes with self-consciousness trait because it is very relatable with our daily life. People tend to be insecure with their body shapes and with the surroundings as well. Self-consciousness relates to anxiety and it effect one’s confidence level. People who tend to sign up for gym membership is influenced by either positive and negative feedbacks.
First, for the positive feedback is when someone is being open to experience by getting useful information about the benefits of going to gym from others. This is why he or she has the motivation to join gym membership because of the self-consciousness trait that motivates someone to be better in the future. On the other side, when someone gets negative feedback is when he or she is insecure of their own body. This always happens because of the influence of the surrounding such as close friends or family. For example, when a woman is gaining weight, her husband or family will always talk or compare about her previous and current weight. At this rate, the woman’s self-confidence will be at the lowest. This situation affects her self-consciousness to face people and that makes her has the motivation to sign up for gym membership. The main reason is to lose weight to be more presentable in front of others.
According to Freudian Theory proposed that much one’s adult personality stems from a fundamental conflict between a person’s desire to gratify his or her physical needs and the necessity to function as a responsible member of society. This theory relates with an individual’s motivation to sign up for gym membership because everyone has their own alter ego. The first one is id which is the pleasure principle inside of our head. When someone wants to sign up for gym membership, id controls the emotion of not signing up for gym membership because id maximizes pleasure and avoid pain.
Therefore, that individual will have second thought of signing up for gym membership or not. The next one is superego where it counterweights the id. This is a stage whether that individual think of benefits of signing up the gym membership. It relates to consumer behavior because at this moment, the individual will think deeply about joining the gym membership. The last one is ego where the individual makes the decision whether signing up for gym membership gives benefits or not to him or herself. A smart consumer will always think the best for own self.
Next, one’s motivation to sign up for gym membership is when they know about the benefits of joining gym membership. Consumer is easily influence for example when they see about losing weight advertisement, they tend to be very interested to join gym membership. This is because when the gym itself has a great marketing, consumer will be attracted with the benefits given. Moreover, if the gym has endless promotion to be promoted to the consumers for sure that makes the consumer will be more eager to join gym membership club. Self-consciousness makes everyone wants to be very presentable to others as they want to lose weight. That makes every individual has the motivation to join gym membership because they know the benefits of gym provided.
Lastly, my opinion regarding on one’s motivation to sign up for this gym membership is it depend of one’s motivation to get benefits from the gym itself. To be part of gym membership is easy but the process of going to gym is hard when there is no motivation of going there. Therefore, self-consciousness trait is important for an individual to be more better in the future.
