Analysis Of Sustainability And Social Responsibility Of Time Warner Company
Time Warner is an American multinational mass media and entertainment conglomerate. The company has film, television, cable networks and publishing operations. Times Warner is socially responsible and following are the evidences to the statement.
Giving back is part of the culture at Time Warner. Employees could take up to 40 hours off work every year to volunteer with the cause of their choice. As a result of which in 2016 they donated $10, 000 to CNN’s Arwa Damon, who’s non-profit International Network for Aid, Relief and Assistance (INARA), offers much-needed medical support for war-wounded children across the Arabic world, including Syrian refugees.
The Time Warner foundation, a private and a non-profit corporation that works to push the boundaries of artistic development has contributed more than $26 million to identify and cultivate the next generation storytellers. The Foundation has helped to launch the careers of many talented storytellers who would never had been given a chance.
“Making our Business Greener” was the environmental leadership attitude of Times Warner. They aim to increase their energy efficiency, use renewable energy sources and reduce greenhouse gas emissions that contribute to climate change. They have begun accessing company-wide carbon footprint which now includes international owned and leased properties. This shows carbon productivity.
Improved efficiency in transportation and logistics which works to improve the efficiency of their shipping activities. Thus by managing transportation mode and service level use they focus on cost and fuel efficiency. They promote employee commuting programs which emphasizes environmental and health benefits. This shows energy productivity.
The company works to provide green feature film and television production. Seven films which they released were carbon neutral. And for the green television production “The Mentalist” used a mobile solar unit to power its base camp on certain location shoots during the 2010-2011 production season and B20 biodiesel was used to as fuel for vehicles and generators.
The company also frequently considers green building concepts. HBO's communications facility in Hauppauge, New York, built in 2010 has a green roof and 80% of the building set below the ground level. Time Warner Company follows an interactive responsive behaviour. Time Warner believes in making their business greener. They have gone to the extent where the Time Warner Cable exceeds “GO GREEN” goal by reducing its carbon intensity by 38 percent. Planning and implementing carbon footprint and producing carbon neutral films have contributed to it. Acquiring LEED certifications to promote environment-friendly practices at company facilities throughout the country has increased the energy efficiency. Time Warner Cable also achieved a 14. 7 percent increase from 2012 fuel efficiency within its fleet of 20, 000 vehicles by purchasing more fuel efficient vehicles.
The “Volunteer Time Program”, a program which is structured and designed involving the stakeholders which provides employees 40 hours of paid time each year to volunteer and contribute to non-profit organizations. Time Warner and its Divisions are committed to supporting and investing in a number of non-profits that support a broad range of artistic, cultural and humanitarian causes. The Company also invests philanthropic dollars in funding organizations and initiatives that expand access and cultivate opportunities for diverse artistic communities around the country. Thereby providing employment and recognizing talent.
Time Warner also sponsors employees and their families and friends who participate in fundraising events such as the Bronx Zoo’s Run for the Wild. Funds from the run/walk event directly support the efforts of the Wildlife Conservation Society.
