Analysis Of The Importance Of Corporate Communication On The Example Of Emirates Airlines

Introduction

Corporate Communication is necessary in organizations for conveying and processing information to the community and to the inside of the company. Appropriate Communication realizes proficiency in the running of the organization and also putting an end to misconception between stakeholders. Communication is utilized to relate with clients and stakeholders in the company. Additionally, It builds a special bond to the business or the organization with regards on how it relates internally and externally. Emirates Airlines is a part of Emirates Group which concentrates on delivering the finest services mostly on aviation, tourism and travel. One of the important fields to look at is its communication. Company Overview Emirates airlines is one of the largest airlines in the middle east. It is founded in March 25, 1985 in Dubai, United Arab Emirates with its first flight operating from Mumbai and Karachi.

In the beginning the airline just started with two aircrafts flying out of Dubai connecting the passengers from and to the city. Furthermore It is retained by the government of Dubai. In the first three years of its operation the airline didn’t make much income but nowadays its operating over 3600 flights a week from Dubai’s International Airport to more than 142 cities across the world. It owns around 221 aircrafts energetically and has the largest collection of Boeing 777’s that are the greatest passenger aircrafts on the marketplace and of Airbus A380. As It reached 10 years old it has been declaring reliable profits which are currently expanding up to $762 million. The Airline is headed by Sheikh Ahmed bin Saeed Al Maktoum a member of Dubai’s royal family.

Emirates is well known for its marvelous Business and First class services as well as Economy class obtains nothing but brilliance with its in-flight entertainment attracting travelers in for a long distance and now is basically an essential link between continents. Reputation Emirates has been categorized as the fourth in the world among the top 100 airlines in the world in 2016-2017 by Skytrax regarding its revenue. “It’s an honor to be recognized by Skytrax for our commitment to innovation and service excellence. We always work hard to stay creative, relevant, and continue to build content that appeals to our multi-national and multi-cultural passengers” (said Patrick Brannelly, Emirates’ divisional vice president, customer experience, 11 Oct 2018).

The airlines were classified based on the response of over than 20 million consumers throughout 100 nations and one of the top ten carriers in the world for 2018 by consumer aviation rating site. The carrier also won the best inflight entertainment reward for the 14th year consecutively and a service excellence prize in the Middle East. Outstanding customer service develops the image of the organization. Moreover based on appropriate communication with the consumers and based on my findings the appropriate communication has given the company a good image and also a good reputation in the airline industries.

Corporate Communication Functions

Emirates uses different ways of communication with its stakeholders. Well the Group is a effectively connected organization cooperating with their personnel in several ways. First, They’re getting linked by live meetings that are held on daily basis. Another way is emails to lessen paperwork that could extremely waste time besides emails are quicker and simpler. These methods are compulsory since they’re straightforwardly related with the tactical corporate aim of the group. An alternative way also could be the intranet which is an important method for the group providers such as airports and plane supply for the aircrafts and Dnata is responsible for such huge management in the Middle East providing the consumers with the leading service industries and deals all over the globe. Social Media also plays an important role in where everybody there can share their views and the experience they went through. The company’s website has a feature that shows that its taking corporate communication into account. In the websites header section, The Emirates Airlines website has the help section that could assist customers. In that section you can also find a couple of ways to get in contact with the carrier. It offers a live chat where you can chat with one of the team to aid you through 24 hours or else calling the airline for more enquiries by using the numbers listed that section.

Recommendations and Conclusion

Communication is important for organizations to enhance their performance for generating an efficient bond with the stakeholders. Emirates Group presented an apparent usage of communication that is demonstrated in their website and their cooperative relations. The company has enriched more communication practices in their website such as complaint and feedback section for helping customers making their complaint or giving the feedback on their experience online showing that it established itself effectively.