Essays on Airline

Thai Airways International was founded in 1960 as a joint venture between Thailand’s domestic airline called Thai Airways Company (TAC) and Scandinavian Airline System (SAS), with the Scandinavian carrier funding 30% share capital of 2 million Baht. Seventeen years later, the capital participant partnership between...

Singapore airlines use performance management to analyze, measure and supervise the performance of its employees. It is used to clarify job responsibilities and expectations and align behavior towards the organization’s mission. While appraisal, act as a guide to determine how cabin crew is doing their...

British Airways is, in reality, the United Kingdom’s biggest airline. It’s the significant member of Oneworld Alliance and flies to over 181 destinations (six cities within the country). British Airways has hubs at London Gatwick International Airport (LGW) and London Heathrow Airport (LHR), and it...

This report will be exploring the airline sector – British Airways, examining its operating, structure and management, as well as its development. This will be achieved through researching and presenting key findings of the report. British Airways is internationally known as it is the flag...

This essay will demonstrate the application of communication and stakeholder theory, British Airways will be the brand that this essay will focus on from its background, history, and facts, it will also define its stakeholders and explain deeply on how to prioritise them in terms...

To maintain the economic growth in Turkey nation as same as other countries aim for macroeconomic policy. Turkey is trying to achieve a goal by using different markets and different sectors. Over the latest decades, the tourism sector in Turkey became more critical for economic...

Southwest Airlines’ business-level strategy is differentiation. The key to Southwest Airlines’ ability to maintain low-cost tickets is to do cost compression. For example, the company only used the Boeing 737 series at the beginning of the company, which reduces the cost of maintenance compared to...

Southwest Airlines (SWA) is the leader in the air transportation industry; the company has many loyal customers that are committed to the SWA brand. Their mission has always been simple and the same – to serve customers and continue to provide superior air transportation throughout....

We find it very impressive how everything the company does is dedicated to it‘s strategy of providing low-cost flights via under-average turnover times. It is great how all the small details fit together and reinforce each other. The warrior-spirit which is part of their corporate...

Understanding and application of economic theory is one of the key aspects of running a successful business. Based on this fact we can understand why Michael O’Leary, graduate of Trinity University with a bachelor in economics, has effectively turned his company, Ryan Ltd. into the...