Analysis Of The Methods For Convincing The Audience Used In The Heartwarming Thai Commercial

Life is full of surprises. In general, poor people suffer in their vivacity. They cannot get money to afford the necessities of life such as, food, water, and place to live in. They might face social problems with their relatives. The only thing that they ask for is money because as I learned in my experience in this life that “money is everything”. I think that lack of money might increase the opportunity of catching serious diseases. The reason of that is if you do not have money, you cannot get an insurance for your life. Consequently, if you do not have insurance, you cannot pay the bill when you go to hospital because it is very expensive to afford treatment expenses. Obviously, the idea of the insurance is that you pay less money to secure yourself from enormous treatment payments.

Heartwarming Thai commercial was published in 2014. It is a motivation Thai advertisement that makes you believe in the supremacy of doing good for people. This commercial was by Linaloved and it was for Thai life insurance. It is three minutes long that represents Linaloved’s daily routine such as, watering plants, feeding a weak dog, helping a man by pushing his food cart, and giving a little poor lady money. Linaloved does not make effort to get gratitude for what he does each day. Thai Life Insurance simply create their advertisement through audience emotions, choice of music, and beauty of colors. Thai life insurance advertisement has easily hit the audience heart and cannot be easily forgotten. The actor attitude will be appreciated by the audience because we strongly believe that doing good for people in our life could lead us to live a perfect life that has full of happiness. By helping people thus could make their life look better and supporting them to build themselves by being more passionate, courageous, and ambitious.

The story in the advertisement illustrates the cause and effect about what Linaloved has done. This guy did good deeds by helping people. For example, he gave money for a young poor girl who was sitting in the street with her mother and she was asking for money for her education. Eventually, this little girl wear a school uniform and running up to her mother which means that she has been successfully enrollment to a school. Most of the audience felt glad when they saw in the advertisement that the girl running to her mother with the uniform. According to XGK Mawhue, one of the commenter in this advertisement, said that “When I saw the girl wasn't there my heart just dropped like what happened to her then I saw her that she went to school I was in tears of joy”. Thai Life Insurance did a great job in this modern advertisement. The description of story easily caught the audience emotions through feel of giving love and being love. The message is so powerful, we have to do good for other people who suffers in this life because if we do not help them, who is going to provide the help. In my opinion, rich people should change their attitude toward poor people because they need to build their society with clean hearts.

The music and tone in Thai Life Insurance are simplicity. To begin with, the commercial uses soft music. Soft music makes the target easily to catch. When you see the commercial, the soft music makes you feel comfortable and relaxation. I believe that this strategy uses because the insurance company would like to convince the audience to be one of their claims. In addition to soft music, the commercial uses nature tones. Nature tones has specific meaning in this commercial. It powerfully influences the emotions of our faces. It makes you have a happy face even if you sad. Obviously, the soft music and nature tone play a major role to convince the audience because when you watch the advertisement and at the same time, the music plays, this could affect your heart rate and brain. To be clear, this kind of music affect your heart rate and brain in the good side because you would be feeling of clear-headed and relaxation. In order of that, this feeling might let you think about the insurance company to be one of them members. In my opinion, music and tone are very important because it is kind of new techniques to attract customers to get the product effortlessly.

I strongly agree with the background music that Thai Life Insurance put it in their advertisement because it is matching with the story and make it effectiveness. Thai Life Insurance has selected two difference color for their commercial. First of all, the blue color has used as background color at the end of the commercial to emphasis the brand name. The blue color has significant meanings. In the English language, the blue color means sadness. However, I believe that in this commercial the blue means calmness and responsibility because in the advertisement they described causes and effects by doing good. This led that by doing good people might start doing good to permit other people feel good too. The blue color thus means strong and reliable, so I think this insurance company has being popular more than other insurance companies in Thailand. In addition to the blue color, the insurance company has showed the story with no flashing light color. It is the color of drama and passion to attract the attention. It is related with strong emotion such as sympathy and nostalgia. This is means that the drama could get other attention easily, so it makes the company be more well-known. I believe that using this kind of colors is a great strategy to convince Thailand’s people to have this insurance. Non-flashing light makes the story realistic. It shows the audience how Thailand’s people practice their daily life by using simple stuff and they are humble.

Overall, convincing the audience, soft music and nature tone, and using many colors are methods that use to pursue the audience. This commercial touched my heart on an unimaginable level. I am hoping if I can be nice with people. Because of this commercial, I am approximately reevaluating my life. I strongly believe this commercial shoed show to as many people around the world because everyone should be nice with people. Life is like cycle, the more you get, the more you give vice versa. It is a spiritual and emotionally rewarding people who is in the lower class because this bring the happiness to. I wish more people would be honest givers.