Analysis Of The Technological Trends Affecting The Growth Of A Delivery Company
As Singapore progresses to be a developed country, with its island wide wireless fidelity infrastructure and the boom of Internet of Things (IoT). Delivery companies like Deliveroo have to keep up in tabs on the new developments on upcoming technology and innovations.
Like how the centralized food delivery industry is on its way up, there is always a downward slope. Similar to the likes of the Internet making newspapers obsolete, automobiles making the use of railroads to decline, and Nokia’s durable phones losing out to the smartphone revolution. To keep abreast with technological advancements, Deliveroo would require to utilize a market trend analysis. This is in order to impact the growth of the company and keep ahead of its competitors. A trend is a direction or sequence of events with durability and momentum. It is more predictable than a fad, as it reveals the shape of the future and can provide strategic direction.
In marketing, the perspective is always to know how the industry uses new technology and trends to better communicate and connect to the consumers. General technological trends have the ability and capacity to change how consumers live and interact with each other.
Digital Centralisation
The power of digital centralisation, consumers are reliant on the use of individual apps in their daily lives, one of which is the Deliveroo app for food deliveries. Consumers are craving for centralization as it is a convenient way to manage everything from a central point control. Competitors such as Grab, has been able to develop an app that covers daily transportation needs and food deliveries into one seamless app. The possibility of having one app that have multiple functions that caters to multiple needs will be a next wave of trends to hit consumers.
Improvement of User Interface
The trend of improving and refurbishing the User Interface (UI) of the application and devices. The emergency of the smartphone have caused the desktop to become a ‘white elephant’ in homes in time to come. Mobility is key to take over the upcoming generation, UIs for smart wearables for instance can help order food through Deliveroo, while using a smart watch or smart glasses. As long as the interface serves their core needs, new types of visuals and audible clues will be included in the next-generation UI. The UI can even have wider modes of payments to cater to a wider range of people, it may include new payment methods such as PayPal or even using cryptocurrency to complete an transaction.
The technological trends that impact growth of Deliveroo would be Digital Centralisation and Improvement of User Interface.
