Attitide Of Customers To Cellphones
Evaluation of the Quality of Cell Phones
The standard of consumer product evaluation is instrumental in the testing and evaluation of the safety and quality of a wide range of consumer products. The consumer product evaluation standards are significant in guiding manufacturers of the products in the assessment procedures for the assurance of the quality of the goods and services. Consumers have different perceptions about the quality and value of products while the perceptions of quality and value are formed in a manner that is similar to consumers and products. Consumers, therefore, relate quality, price, and value in their evaluation of products and services.
During the appraisal of the superiority of cell phones, manufacturers have to consider the idea of perceived quality as well as the objective quality. Perceived quality refers to the judgment by consumers on the overall excellence of the mobile phones while objective quality is the actual technical superiority of the same product. Mobile phones manufacturers have to consider both the perceived quality as well as the objective quality. The performance of the mobile phones ought to lead to the satisfaction of the consumers that is measurable and verifiable. During the manufacture of cell phones, it is very significant to put in place specific attributes as well as the conformance to manufacturing specifications, which is very considerable in ensuring consumer satisfaction from the use of mobile phones. In the modern world, mobile phones are widely used; thus their quality is perceived by users. Manufacturers, therefore, ought to be guided by consumer reports regarding the usage of mobile phones and the satisfaction consumers get from cell phones of different features. Through the guidance of consumer reports, mobile phones manufacturers get to understand the features that consumers are interested in different phones. With the improving technology, mobile phone users get to know more about the quality of products as they continue to use them. More applications are being introduced into the market day by day hence consumers have to make their preferred applications in the consumer reports. The objective quality of cell phones should be given much attention so that users do not regret having bought the particular brand of a cell phone (Hjorth-Andersen, 1984).
The physical appearance of cell phones, to some extent, determines their quality since consumers are assisted to assess the phones on functional, aesthetic, and symbolic motives. The motives are very useful since they play a role in the overall appraisal of new mobile phones in the market. For instance, products that look modern motivates consumers to carry on with the purchase, thus leading to a positive effect on product appraisal. Cell phone manufacturers have, in the recent past resolved to producing the sleek design phones that also have a number of applications. The appearance of mobile phones, therefore, communicates a lot to willing buyers who in the real sense have the final say about the gadgets. The qualities of cell phones do not only lie in the technical functions of the products but also on their appearance and meaning. It is, therefore, significant that the designers are provided with the right guidelines that can be applied during briefings when the designing process commences. The information can also be used in the later stages of cell phone manufacturing, while trying out their operating system to calculate the outcome of the quality.
Consumers derive meaning from a mobile based on certain physical properties that together make up the design of the product as well as a combination of colors. The colors make the products very easy to describe using certain appearance attributes. The appearance attributes of a product provide the consumer with an overall impression of the product. For instance, cell phones with black and white screens tend to be associated with the analogue generation; thus most users would not prefer to have them as their favorite phones. The attributes are also actionable and informative than the physical properties for designers to use in briefings. Designers use the appearance attributes of the products to ensure that the desired quality of the mobile phones is achieved.
In light of the above, the quality of mobile phones as well as their operating systems ought to be changed time and again to cater for several factors that change the consumer behavior. Due to competition from firms, and the many brands that are currently popping up into the market, manufacturers should improve the quality of the existing phone types to win the consumer preference. The competitive market should create a situation whereby the mobile phones manufactured .are efficient and very reliable. Most often, unfair competition has led to the manufacture of cell phones that their applications keep malfunctioning when used for a long period of time. Users now go for unique features such as large storage memory in the device since the efficiency of the modern phones is based on the storage memory. Improved technology and increasing competition should not be a platform for the provision of misleading information about the gadgets. Any misleading information about the operation of cell phones should, therefore, be avoided so that mobile phone users can fully trust the manufacturers and suppliers of the cell phones.
In the struggle to the promotional efforts of cell phone companies most manufacturers improve the quality of the cell phones while at the same time increasing the prices abnormally. Mobile phones with unique features as well as relatively lower prices fetch a good market thus an advantage to the company for the purpose of stiff competition. Quality products should not therefore fetch abnormally higher prices that will prevent consumers from getting to know the specific features that some gadgets have. Even as manufacturers of cell phones improve the quality of the gadgets, consumer taste, and preferences also keep changing. Companies, therefore, need to match the changing taste and preference of consumers as they strive to make available quality mobile phones into the market (Olshavsky and Miller, 1972).
In conclusion, the quality of cell phones is evaluated on the basis of the satisfaction that the consumers derive from the gadgets as well as prices of the devices on the market. The mobile phones are designed so that the users can make their judgments, reasoning from a broad range of informational cues that they relate with the phones on display at the stores.
