Conpasion Over Killing: Defend Our Animals
We need to take care of the environment for our dear "pets" if you really have a soft heart do not kill your, the animal to sell or eat at least once but not too many vegetables and there is "COK" which means “Conpasion Over Killing” we have to follow the rules of the society for the sake of the animal's sake if not the moment and I will continue to do that also when the animal when the rules of “god” did not follow “god” will also judgment the sin, but we will not repent of the sin.
Moreover, if the price of an animal product goes up, that does not mean that consumers go vegan. Far from it. Generally, if someone cannot afford beef, they buy lamb or pork or chicken. If someone cannot afford chicken, they buy chicken pies or some cheaper form of processed meat. And, in the end, the best that welfarists can do is help industry create niche markets, like Whole Foods “5-Step Animal Welfare Rating” happy meat, where affluent people can pay a higher price and get a stamp of approval from the animal groups that praise and express their “appreciation and support” to Whole Foods.
Measuring impact COK is still determining the best way to do this. They get plenty of anecdotal responses, but they’re not sure how to look at the numbers yet. Once they have more data and a better sense of what they’re looking for, they hope to explore this in more detail. An example of something they’ve learned but need to look closer at in the future is the results from pro-veg commercials on MTV and Comedy Central. They don’t know of a direct connection, but they did see an increase in website traffic whenever they aired those ads. Now, COK is switching to more of an online focus, as people are watching more online in general, and you can track everything from the ads to the site, including requests for materials. The US Vegweek campaign has been going on for years now, and they’ve used before and after surveys in the past to measure impact. Past surveys have focused on why people are taking the challenge (health, environment, animals) and occurred immediately at the start and end of the Vegweek campaign. The before data provided them insight on motivation, including the need to focus on meat-eaters as well as vegetarians when soliciting vegan pledges. They have shown that a significant number of people are planning on eating less meat from their diet. In the future they plan on trying to follow up a month or more later to see if the changes have stuck. They would like to measure undercover investigations more, but it’s tough to do. According to a Kansas State study, meat consumption declines when animal welfare issues (including undercover investigations) are in the news. One of their goals is to ensure that people see the video on Youtube, and measure the increased traffic to tryveg. com as a result of their campaign.
Success of recent programs
Some of their marketing campaigns to expose factory farms on the legal end have proven successful, in particular their work to get the industry to remove the “Animal Care Certified” claim and logo from egg cartons. This work has allowed for a conversation in the media about battery cages that otherwise wouldn’t have happened, and opened up the eyes of the consumer in a way that undercover investigations by themselves might not have been able to do (though as an added benefit, undercover investigations are brought to consumers attention). It brings up a message of consumer protection (or lack thereof) and that certain foods are not as safe as previously thought. Specifically, their focus is related to the misleading nature of animal welfare claims, which can deceive the consumer. Their educational campaigns show success through the popularity of the pro-veg commercials and US Vegweek.
Corporate campaigns to remove eggs from product lines have shown success (Boca). However, this is more of a past success; COK would need a new strategy to start approaching more companies in the future. They have found success by having specific company targets, getting one to change, and then moving on the to the next one (which is in turn pressured by the change of the previous company).
