Executive Summary Of The Article “Digital Marketing: Redefining The Way Marketers Penetrate Markets” By Ms. Akanksha Lal
The author of this article has made a deep study about the digital marketing strategies over traditional marketing and explained various methodologies through which we can achieve a greater customer base at cost efficient.
Marketing strategies whichever use any mode of digital resource is called as digital marketing. They are categorized into Offline and Online based. Offline digital marketing tools are used in acquiring customer by reaching them directly through daily usage things like through television, radio, telephone etc. Enhanced offline marketing method uses electronic gadgets without the need of internet to share the ads and get feedback from customer. Television and Radio Marketing are similar where visual and audio ads are displayed regularly after any special programs where audience crowd follows. Telephone marketing is a way to reach out all the mobile using customers through SMS and promote their services. Online digital marketing uses internet as source to reach each and every customer and grab their attention. Internet evolution has made a great transformation in human life where everyone uses computers now at their home.
As a technological enhancement those all features that can be done using computer are made possible to do using your smartphones. Smart phone users have grown vigorously from 1.57 million to 2.87 million equating almost 37% of the world’s human population. Giant companies like Google and Apple through their Mobile Operating System Android and iOS have made this ratio possible. There are major 7 special methods which efficiently enhance the online digital marketing process. Search Engine Optimization is a method that helps you to project or display your website at the top most during search engine results to the end user using key word synchronization. Search Engine Marketing helps you to attract customer to your website using search engines like Google, Bing by displaying your product during relevant searches done by user.
Content marketing is one of strategy used to motivate people to visit your web page or website and buy your products through a strong content like blogs or content ads supporting the features of the product you plan to sell. Social Media Marketing uses Social Media platforms like Facebook, Instagram, Twitter to promote particular products or services. Inbuilt analytics tool of these social media platform gives out the numbers and statistics of users and their activities relevant to product. Pay per Click is a digital ad service where ads will be displayed in mobile apps and major crowd visiting websites. On clicking these advertisements, it will direct user and land them in our website page which increases the reach of our product automatically. Affiliate Marketing is an approach by online retailers to boost up the traffic or sales of their product through external website owners and their referrals. Email Marketing is a high-level technique which find out potential customers and send them emails with strong content that fascinate them to get into action.
There is no doubt Digital marketing is a predominant role to market products or services in current technology driven world. Using correct combination of tool target audience can be reached easily and driven towards sales action. Traditional marketing method are cost, resource, time consuming whereas digital marketing shrinks out in all these sectors and proofed as effective and efficient method to achieve high target and success.
