Exposure In The Field Of Designer Wear And Learning Of The Sale Techniques

Introduction

Fashion in the India is a blooming industry with worldwide shows, for example, Indian form weeks and yearly shows by design fashioners in the significant urban communities of the nation. Form originators, for example, Sabhyasachi, SatyaPaul, Ritu Kumar, Ritu Berry, RohitBal, Manish Malhotra TarunTahiliani, JJ Valaya, are a portion of the fashion planners in india.

Since the ages, the indian design industry has evolved from the embryonic stage to the blooming stage. Form creators have done hugely to showcase designs as a main stage both among indian customers and chose sections of western and modernized market. India currently have huge of driving designers who can coordinate any European fashioners in their ideas, styles and outline.

In such a tremendous competitive world retailers can contend to each other through sales as it were. They have to adjust different deals procedures to expand client fascination and to have client faithfulness. At the point when workers get retail deals preparing, they create aptitudes that lift the offers of all the business and all this prompts expand the disposal income. Preparing and huge advancement are some of the key devices which are basically basic for any business forms. The aim for preparing is dependably to guarantee that representatives accomplish the designers objectives of a retailer. Notwithstanding how productive every single other part of a business are, without a viable deals approach, the business will come up short.

Working at Satyapaul has been an awesome ordeal. Satyapaul is an architect store that arrangements with ladies traditional wear especially sarees, suits, adornments. It's an extravagance store whose fundamental target showcase is high salary assemble ladies of age 20+ onwads. It is known for its plans and brilliant prints. It was established in 1985, it is India's head configuration mark with an overseas nearness. This brand is proven for its creativity for this outline and a distinctive shading palette. As a member in Genesis Colors since 2001, the brand has developed in quality to quality and is currently present at more than 35 areas in India and select high road boutiques abroad. Satya Paul likewise has a solid nearness with its online business entryway satyapaul.com and nearness on all unmistakable web based business sites , to be specific, Amazon, Myntra and Jabong

It helped to increase this understanding and working in luxury market. Various sale measures were taught to expand this footfall and and deals of the store. They must be having a particular sale technique known as SMIILE which was adopted to increase the sale.

• Smile and welcome
• Must establish clients needs
• Information is the key instrument
• Include additional items
• Leave no concern unanswered
• Extra mile lead to extra smile

Objectives for these techniques are:

• Teach how to become a sales floor expert
• Drive sales gains
• Inventing an inviting and remembrable and immense shopping spree for clients
• Enhancing customer loyalty
• Have fun with customers
• employee to the sales floor with confidence
• Explain the relation between their clients service and salesmanship

Worked at alternating store display of the showroom by picking particular them which was indicated by many articles part of their clothing will be hanged on the hangers also how they should be hanged. Learnt how holders must be put i.e. how much space ought to be there between them. The VM of this store should be changed after each 20 days. Selected various melodies need to be played inside the store. Organized the tie and sacks rack show. Additionally learnt, how styling ought too be finished.

Store display additionally assumed the imperative part need to build the sales where how you need them to be change or alter the show of their retail outlet , what need has been the subject of the show, how to show was instructed. A few principles of rack dividing were educated.

There are numerous variables which goes into this achievement for showroom’s visual merchandising, which incorporates the store's visibility and appearance, including all things Uniform and introduction to give material and ticketing Colors, shapes and different various surfaces.

At some point where these components all things should be considered to meet upto feature a brand, it depeens huge client encounter, prompting an attractive shopping background and expanded deals.

Part of this pragmatic journey all through the temporary job has been picked up which is critical, so things were all the more obviously comprehended which were educated in class before. Presently, it is no more demanded to relate the information with this useful learning picked up amid internship.

Company Profile. Activities Undertaken

Objective

• To analyse the working of a luxury retail outlet.
• To analyse the sale techniques used by a retail outlet to offer to their customers and to increase the sale.

Sub-objective

• To anayse the relations between their clients and salesmanship.
• To analyse this huge importance for visual merchandising in retail sector.
• To learn how to interact with customers.

Methodology

• Primary research method using qualitative technique was adopted where sale techniques of satyapaul was evaluated and analysed.
• Secondary research method was adopted by analyzing various documents given by the Satyapaul.

Did an internship at Satyapaul- A geneisis group brand in its exclusive retail showroom at Connaught place, Delhi.

In the first week of internship there was a brief introduction of the satyapul. What it deals with, what is their target market, how was it formed, what are their strategies and various other essential things which every employee should know about the brand. There was a grooming session of all the employees and was told to observe all the working in satyapaul for 1 week.

Sales technique was taught. Satyapaul has a specific sales technique which is SMILE. It comprises of

• Smile and welcome
• Must establish customer needs
• Information is the key
• Include additional items
• Leave no concern unanswered
• Extra mile lead to extra smile

Smile and welcome

In this technique employees should greet customers with smile and there should be genuine not fake smile. There should be a great target statement which includes complimenting their customer, give all of them a store tourism, good conversation with customers and should re-approach them within a reasonable time frame and proper service should be given to each and every customer.

Must establish their customers needs

Employee should always know their customer. Employee can ask both open ended as well as close ended questions from customer from him/her well and to know their wants . Employee should not speak over the customer and should listen actively.

Information is the key

Needs have to be matched with benefits. Benefits answer the questions of customers. There can be a mixture of tangible and intangible benefits. Clients should be assisted at their fitting room. Employee must be honest.

Include additional items

This positions sales person as an advisor. Additional items include a feature with an advantage and a benefit which match needs. Related and non related items can be included.

Leave no concern answered

Employee should ask for the status of the product how their customer feels about their product. Concerns should be acknowledged. Open ended questions can be asked to know the concern properly. All the concerns should be clearly understood and they must be overcome.

A technique can be used

• Ask
• Acknowledge
• Advise
• Extra smile leads to extra mile

Other services can bring a smile to their customer and must satisfy his/her needs. Some of the services are-

• Walk with you customer to the cash desk
• Focus on the customer and his/her needs
• Reinforce the customer’s decision
• Handle credit card with respect
• Say ‘thank you’
• Walk the purchase out
• Make it personal by referring this to something must you have learned during this interaction

Each week one of the techniques was adopted to enhance sale and after the end of the week total sales were calculated to analyse the influence of that particular week. By the end of the month sales of all the weeks were calculated to evaluate which of the technique effected the sale most and which one can be adopted further. All the techniques have their own importance which gives satyapaul an edge over its competitors.

Worked and observed in the sales to see how they do the sales. Was told that being confident and building up a conversation with their customer is very important to make the sales. In luxury, it is all about the service that you provide to their customer. The service is more important than the product itself. If you provide their customer with good service, he will feel amazing and important and hence, might want to get associated with the brand. Building good relations with their customers is very crucial for making the sales.

It is important to understand their customer’s needs and requirements which is possible only if their customer feels at comfort with the salesperson. We must be able to know what their customer is looking for and what is his taste and preference.

Worked in changing visual merchandising of their store by choosing specific them according to which garments will be placed on the dummies as well how they will be hanged. Learnt how hangers must be placed i.e. how much space should be there between them. The VM of their store was supposed to be changed after every 20 days. Selected the songs to be played inside the store. Arranged the tie and bags rack display. Also learnt, how styling should be done.

Rules for store display adopted by satyapaul are

• Windows must be clean and tidy
• There should be no too much or too little merchandise on display
• All staff should be visible and should be SP branded
• There should be organised store
• Store must be clean

Different types of colour blocking was done

• Color ways -Keeping all color ways/options of a particular print together –going from light to dark within the pieces of the print.
• Color wise- Keep cool colors together and warm colors together and segregating with neutral colors. Also maintaining light to dark, left to right.
• Color breaking- each rack is segregated with a mix of cool, warm and neutral color of merchandise in a pair of four to break the monotony which also increases the exclusivity of the product

Rules for rack spacing

• SR (Satya saree)- 2”
• SR PH (saree print highlights)- 2.5”
• SRE (saree embroidery)- 4”
• SS (suit sets)- 2”
• RTW (ready to wear suits)- 2”

Learned in submission of daily sales report to the supervisor of the satyapaul. Daily sales report was asked so that supervisor can maintain the sales record of all the stores situated in delhi.

Results and Discussions

This internship has proved to be a productive time to learn the sale techniques, visual merchandising and how to build a customer relationship as well and how they need to manage the store, all the small things that needs to be taken care of. Learning the step-by-step processes and producers to be followed while making and after completion of sales is crucial activity in a retail house, especially in luxury and bespoke.

There has been a largest sale in the 4th week because end of season sale was started with upto 50% discount on merchandise. Footfall was more and conversion rate too.

In the weekly sales report it was analysed that Classic Sarees whose price ranges from Rs7000-20000 was the most selling sarees in Satyapaul. It is their signature saree with exclusive and vibrant prints and colors.

Conclusion

The objective of the study was to gain exposure in the field of designer wear and to learn the sale techniques and vm methods adopted by a retailer. To meet the objective I worked as a sales executive in Satyapaul retail outlet gaining experience of customer interaction, visual merchandising, billing procedure, retail methodologies in practical circumstances and compliance handling. This was the time when we were able to practically apply the skills that we have and also learn more from the other people already working in the industry.

My recommendation working in satyapaul store is to improve their visual merchandising to increase their footfall and conversion rate. They need to upgrade their range of products in adaption to taste and prefrences of consumers both men and women. Their target audience is limited as the brand caters to luxury expenditure and purchase. The brand needs to widen the horizon on the casual wear products and accessories to reach out the larger audience.