Globalization of Coca-Cola Seeks Freedom

Introduction

The company which is being analyzed in globalization experience essay for its global operations and international business expansion is Coca-Cola. It was on May 8, 1886, when in a pharmacy a drink was involved which is now an iconic drink worldwide. It is an American-based company making beverages and drinks which are alcohol-free. It is one of the renowned and well-known brands for beverages and syrups having products more than four thousand. Coca-Cola is a perfect symbol of Globalization. They are selling their products with more than 200 brands worldwide.

The company is a trademark of globalization as it operated in every country with more than 700000 employees working with this company. The globalization in Coca-Cola is a symbol because it has diverse cultures and people from each part of the world are working in this company. They offer different products for different areas and follow their needs and requirements. They advertise according to geographical locations of areas. They started globalizing their product by producing their products according to the different people and areas. This top brand soft drink company is valued at 70 billion US dollars. But in recent years, the globalization of coca-cola has been also affected by covid-19 globally as its sales are decreasing since the coronavirus has commenced in the year 2020.

How to Operate Specific Emerging Economy 

Globalization is a system of testing the process of the company, that the coco-cola being globally fastened its processing’s exchange in moment, goods, services and human capital. The globalization of business allows one to achieve the target completely and increase the global market through globalization and enhances its competition and sale. The coca-cola reached globalization through its different strategies and especially stakeholders of coca-cola which are including governments, consumers, NGOs, employees, and many others. Coca-Cola started its operations globally and advanced transportation methods and communication systems have helped it to reach the peak of global expanded business. Globalization has both positive and negative effects on society, business, and culture. It increases the trade of products through different channels and it gives recognition to the brand to be recognized globally and it also gives a lot of social media following which also advertises the company’s product everywhere.

Advantages of Operating Specific Emerging Economy 

The globalization of Coca-Cola aims to enhance and increase the economics of every individual and different other small companies which are linked with coca-cola. Economics are increasing and incomes as well with this increment on both there are other many benefits of Globalization along with enhancement of an organization’s performance and reduces the costs of products as manufacturing costs are also reduced. The increasing economics of countries targeted by Coca-Cola has influenced the globalization of the company more rapidly and smoothly. The increasing economics have made the living standards of consumers better so that they can enjoy the drinks everywhere. Economics globalization also increases and provided provides different opportunities for jobs all over the world.

Disadvantages of Operating Specific Emerging Economy 

Economic globalization has also impacted on governments of many countries. As the products are being delivered to many countries. As the products are being delivered to many countries there are different laws and rules and regulations of each country so to continue the business globally those taxes should be paid. The highly developing countries ask for high taxes as the economy of these countries is higher and this is how the governments also impact the globalization of coca-cola. Globalization of coca-cola needs freedom from other sources otherwise it will not reach the top of successful brands of soft drinks and other beverages.

Conclusion

Globalization has both positive and negative effects on society, business, and culture. The globalization of business allows culture. The globalization of business allows one to achieve the target completely and increase the global market through globalization and enhances its competition and sale. It increases the trade of products through different channels and it gives recognization to the brand to be recognized globally it also gives a lot of social media following which also advertise the company’s product everywhere. Along with that, the negative impacts of globalization are taxes, political effects, and most important is fluctuation in prices as highly developed countries have to lower the prices of goods and that affects the business. Globalization is a force for good as it covers a wider range of people and net income is always increased.

05 January 2023
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