Helping Customers By Means Of AI
Consumers used to compare ne brand with another in its category. Now, they expect the best experience they’ve ever had to be part of every aspect of their lives. Anything less isa disappointment. Just as many of the challenges to retail come from outside the traditional boundaries of the industry, we need to look beyond retailing for some of the solutions to current challenges. This is why retailers should be looking far beyond retail for solutions to the pressures they currently face. Banks, hospitals and film studios might not be in your industry, but they’re still serving your customers.
AI-enabled wearable fitness devices are now providing users with personalized health recommendations and information tailored specifically to them. The Café WellConcierge, created by Welltok and trialled by IBM staff before a wider launch, nudges people towards healthier living, and learns about the wearer the more it’s used.
Сognitive making advertising is sharper
Cognitive can be used to determine when it’s the right time to serve someone an ad, and then allow that person to have a natural sounding conversation … with the ad. Data from The Weather Company is being combined with a consumer’s location data, and if it’s chilly, ‘time for a steaming bowl of soup’ weather where you are, then you might see Campbell’s soup appear in your Facebook feed or in a banner ad. Similarly, GSK and Mindshare are combining weather information to help it better target its hay fever medication, and plans to use analysis of search terms around flu symptoms to promote its Theraflu product.
The options for AI-driven marketing are as flexible as you are creative. And if you’re having an ‘off’ day for creativity, you’re in luck because AI can help there too: Mondalez mints brand Clorets in Japan launched two video ads in mid-2016, one devised by an agency creative and the other informed by an AI brief generated through analysis of a bank of award-winning ads. A public vote determined the human being’s commercial, featuring a woman calligrapher was the winner – but only just, taking 54 percent of the vote.
The AI ad included a flying dog wearing a suit. AI has even been used to write a song. Grammy Award-winning producer Alex Da Kid used Watson analysis of the lyrics, rhythm, pitch, and instrumentation of the top 100 songs each week from a five-year period to inspire his song ‘Not Easy’. Even the album artwork was fuelled by AI. Continuously collect customer and product insights.
Store Associate bot
Macys Lenox square mall uses bot which is helping in finding any product in mall. It is like store associate bot, it helps and answer any query related to particular mall.
Cognitive customers services
Conversational bot
It understand and speak in natural language, Have a humanlike personality, understand intent, be easy to use and develop and hook into existing systems. It can run on web based chat, SMS text, Mobile app messaging and Facebook messenger and slack. We can do order status FAQs, shipping and delivery FAQs, Waston can execute simple changes including cancelling an order, initiating a return, updating delivery options and editing shipping address with help of bot. This is very important because that reduce "inbound" call volume, decrease average handle time, decrease agent to agent transfers and increase customer satisfaction and NPS. It help with find image and with Watson's vision Bot framework, offer your customers the ability to get immediate product recommendations in the same channel. It is use Facebook, twitter like social site for finding image.
Call center
We can use cognitive computing in services call and other services for any type of query about retail product. it active listening alongside of the agent or associate. It understands natural language of people. Real time location of supporting document and data.
