New World Order: the Phenomenon of Globalization

The phenomenon of globalization has restructured the way our world operates. Different cultures, economies, and people from across the globe can now be connected and not exist in isolation anymore. Globalization is driven by advances in transportation and communication technologies, allowing people to travel, products to be exported with ease, and messages to reach parts of the world that were once inaccessible. Understandably this new world order has brought about significant changes in all aspects of society, especially the media. The media is thought to be the main contributing factor for the rapid expansion of this phenomenon. Whether we notice it or not, globalization affects us all directly, this paper will be focusing on the tremendous effect globalization has had on mass media from its nature to the content produced and its impacts on society.

Before delving further, in order to get a comprehensive understanding, we must define globalization and mass media. Only then can we unpack the way in which globalization is connected to mass media. “Globalization is a process in which worldwide economic, political, cultural and social relations have become increasingly mediated across time and space”. This involves shrinking the constraints of time and space, allowing for instant communication with one another, and making the world seem smaller.

Mass media generally refers to all types of media technologies that are designed to reach and communicate to large audiences. Broadcast media (also known as electronic media) distribute their content electronically, this consists of television, radio, recorded music, movies, CDs, DVDs, as well as other devices such as cameras or video consoles. Additionally, print media uses a tangible medium as a means of transmitting their content, such as a newspaper, magazines, brochures, newsletters, books, leaflets, and brochures. Internet media is classified as mass media too thanks to the various mainstream media outlets it offers, such as email, blogs, social media sites, the Web, and internet-based Television.

Ultimately the early globalization theorist Marshall McLuhan made the connection between globalization and mass media by combining ‘the medium is the message’ with his ‘global village’, and since then the link has been acknowledged by many. The global village depicts a society linked by an electronic nervous system and 'The medium is the message,' means that a medium's qualities have as much impact as the message it transmits. Seeing how these two concepts work together, McLuhan meant that the internet, being the new mass media, would bring the world into a shared culture (global village) and as like any other medium would influence society due to the bias that is inherent within it.

The Effect of Globalization on Mass Media

The phenomenon of globalization has restructured the way our world operates. Different cultures, economies, and people from across the globe can now be connected and not exist in isolation anymore. Globalization is driven by advances in transportation and communication technologies, allowing people to travel, products to be exported with ease, and messages to reach parts of the world that were once inaccessible. Understandably this new world order has brought about significant changes in all aspects of society, especially the media. The media is thought to be the main contributing factor for the rapid expansion of this phenomenon. Whether we notice it or not, globalization affects us all directly, this paper will be focusing on the tremendous effect globalization has had on mass media from its nature to the content produced and its impacts on society.

Before delving further, in order to get a comprehensive understanding, we must define globalization and mass media. Only then can we unpack the way in which globalization is connected to mass media. “Globalization is a process in which worldwide economic, political, cultural and social relations have become increasingly mediated across time and space”. This involves shrinking the constraints of time and space, allowing for instant communication with one another, and making the world seem smaller.

Mass media generally refers to all types of media technologies that are designed to reach and communicate to large audiences. Broadcast media (also known as electronic media) distribute their content electronically, this consists of television, radio, recorded music, movies, CDs, DVDs, as well as other devices such as cameras or video consoles. Additionally, print media uses a tangible medium as a means of transmitting their content, such as a newspaper, magazines, brochures, newsletters, books, leaflets, and brochures. Internet media is classified as mass media too thanks to the various mainstream media outlets it offers, such as email, blogs, social media sites, the Web, and internet-based Television.

Ultimately the early globalization theorist Marshall McLuhan made the connection between globalization and mass media by combining ‘the medium is the message’ with his ‘global village’, and since then the link has been acknowledged by many. The global village depicts a society linked by an electronic nervous system and 'The medium is the message,' means that a medium's qualities have as much impact as the message it transmits. Seeing how these two concepts work together, McLuhan meant that the internet, being the new mass media, would bring the world into a shared culture (global village) and as like any other medium would influence society due to the bias that is inherent within it.